Tour­ism and Hos­pit­al­ity Man­age­ment

Fagets indhold

With nearly 300 million jobs worldwide, is the travel and hospitality industry one of the largest job markets globally. This course provides in-depth business knowledge of essential concepts and skills for this industry, including travel, transportation, events, hotels and restaurants, but also insights on tourist behaviour and destination management. Hereby we translate existing theories from marketing, management, psychology and other fields to this diverse and highly relevant business area. The course is thereby divided into five different segments, where each segment discusses specific theories for a diverse set of cases of the industry.

• Tourism Demand and Tourist Behaviour
• Tourism and Hospitality Supply: Value Chains and Platforms
• Digitalization in Tourism and Hospitality Management
• Tourism Impact: Sustainability in Tourism and Hospitality Management
• Tourism and Hospitality Marketing and Management

This course aims to give inspiration and specific feedback to a research project development within the tourism and hospitality domain. This research project idea should, ideally, be the starting point of a potential bachelor thesis.

Hereby the course introduces to the topic and helps to understand tourist and the hospitality markets. It provides room for research idea development as well as project specific feedback.