Course content
The course is designed to give practical tools that can be applied by students – the future managers, in the service industries to develop, protect and maintain the Intellectual Property (IP) assets. The course expects to equip the students with the knowledge that will assist them in making strategic use of IP law and develop strategies for protecting and improving a brand, including protecting name, logo, image and designs associated with their organization through trademark and copyright law; protect and maintain innovations through patent law and law on trade secrets; and create sound IP management strategies for developing a business idea from conception to realization in the service industries. Following a case-based, practical, hands-on approach, the students will be equipped with a basic understanding of IP law (law on copyrights, trademarks, designs, patents, and trade secrets). Using concrete cases from the service industries including Hospitality, Gaming, Art, Tourism, Health care, Management & Consulting, Music and Fashion , the course will engage in theory as well as practice. The course targets students who have no or limited knowledge of IP law. The course aims to provide the students with knowledge to defend IP assets of their organization against third party use; protect innovations in the service sector; employ IP law to enhance their business. Irrespective of the sector in the service industries– be it wholesale or retail companies engaging in patent-protected products or communication, software and media sector creating market solutions using copyrightable and protected content or be it knowledge intensive business services –strategic use of IP law can strengthen capabilities of the future managers. The entire course will be taught from the EU law perspective to allow students to draw on the experiences of different countries engaging with the same set of laws, but sometimes reaching different outcomes.
See course description in course catalogue