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Stra­tegic Man­age­ment of In­nov­a­tion and Tech­no­logy

About the course

What you will learn

  • Understand fundamental concepts of innovation, and the role of innovating as a firm strategy to generate sustained competitive advantage
  • Ability to identify the optimal sources of innovative ideas for companies, and to compare alternative sourcing modes, such as when leveraging internal channels (R&D) and external channels (open innovation, strategic alliances and M&A)
  • Knowledge to evaluate the trade-offs when it comes to organizing for innovation (structural organization, geographic considerations, and teams of inventors)
  • Understanding of the options that firms can use to secure financial resources for their innovation activities (e.g., Venture Capital), and appreciate how financial markets can impact firm innovation beyond the provision of capital
  • Appreciate the opportunities of artificial intelligence (AI) for firm innovation, and the transformative impact of digital platforms
  • Familiarity with the intellectual property rights toolbox to protect innovation, such as patents and trademarks
  • Ability to apply the theoretical knowledge to specific problem situations, business challenges, and cases.