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Cand.merc.(kom.) – erhvervsøkonomi og virksomhedskommunikation

Polit­ic­al Com­mu­nic­a­tion and Pub­lic Af­fairs

About the course

What you will learn

  • Identify key concepts, frameworks and theories related to politics, public affairs, and communication
  • Be able to identify the manifold challenges associated with politics, public affairs, and communication
  • Be able to use the concepts, frameworks and theories discussed to develop both strategic and tactical recommendations for different institutions, corporations and NGOs
  • Be able to discuss how technological advancements and political trends impact different institutions, corporations and NGOs
  • Be able to situate public affairs in the strategic communicator’s toolkit