BSc in Business Administration and Digital Management
Economics in the Digital Age
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At the end of the course, the student should be able to: 1. Understand Key Economic Concepts: Build a solid foundation in fundamental microeconomic principles, including supply and demand, market equilibrium, elasticity, and the behavior of consumers and firms. 2. Analyze Market Structures: Explore various market structures—such as perfect competition, monopoly, and oligopoly—and understand their impact on pricing, output, and efficiency across different industries. 3. Apply Economic Theory to Real-World Issues and Policy: Utilize economic models and concepts to analyze real-world issues, including government policies, externalities, and the effects of digitalization on markets and business practices. Critically assess the welfare implications to form well-founded recommendations. 4: Critically Evaluate Economic Analysis, Including AI-Generated Outputs: Develop the ability to assess economic outputs, including those generated by AI, by identifying potential flaws in model assumptions, data quality, and logical reasoning.