Cre­at­ive In­dus­tries, In­nov­a­tion and Strategy

Course content

The course lays the foundation for applying deep business knowledge in the context of creative business processes. With a special focus on experience-based industries, students are introduced to issues associated with the complex and ambiguous activities found in creative industries and provided with an overview of their industry structures and organizational forms.

The course develops students’ analytical skills and transformative capabilities through an explicit focus on innovation and entrepreneurship, applying business knowledge to real-life strategic analysis, problem-solving and new business venturing. Through a cross-disciplinary curriculum, combining strategy, innovation management, and organization studies, the course invites students to take a critical and analytical approach to the context of creative business processes.