Com­mer­cial Busi­ness Pro­ject

Course content

Through a dynamic online simulation Stratsim Marketing game, where you compete against other companies, you will make ongoing decisions and see both the short-term and long-term impact of tactical and strategic decisions you make on revenue, profit, production, product sales, market share, etc in a company in which you serve as co-CEO. You will understand when, why, and how practitioners use different marketing and sales management tactics and principles to improve business performance. With this understanding, you will learn how to build, maintain, and manage a modern company that integrates the complex integration of multiple business functions, and thereby contribute to 'your' company's profitability and sales growth.

Content 
The course will have you apply marketing metrics that enable you to analyze data from the 5 x Cs, i.e., Competitors, Consumer segments, larger economic, socio-political Contexts, value Chain/Collaborators, and your Company in order to optimize your decisions throughout 8-10 periods. In participating in this dynamic simulation game, you learn about the impact of different strategies and tactical decisions related to R&D, sales, production, product development, marketing, distribution, financing, etc. as well as consumer needs and reactions, and competitors' re/actions. The simulation game requires you to choose among different possible actions and evaluate the effects and implications of these choices in an ongoing process across 8-10 periods.

Making decisions is a core capability for sales managers. Upon completion of this course, you will understand how to use data to substantiate your decisions and optimize sales performance.

Course progression

Commercial Business Project is a capstone course in the study program as it ties together the key learning objectives that faculty expect the student to have learned during the program.