BSc in International Business
Business Research Methodology
About the course
What you will learn
On completion of the course, students should be able to:
- demonstrate a basic understanding of the epistemological assumptions commonly applied in contemporary social science research, especially in the area of international business
- describe the nature and historical evolution of international business as a multi-disciplinary field of research
- evaluate in terms of their reliability and validity, the choice and implementation of research methodologies in international business research
- independently apply basic methodologies in such research, including (1) the selection and critical evaluation of secondary sources and (2) methods, and techniques for the collection of primary data, such as interviews, questionnaires, text analysis, and methods of direct observation.
- competently apply basic tools and conventions in social scientific research, including the structuring and writing of research reports, referencing, use of tables and diagrams, bibliographic search techniques, etc.