Busi­ness Mod­els and Value Chains in the Di­git­al Eco­nomy

Course content

The proliferation of digital technologies has a significant impact on business models and traditional value chains. Digital platforms with international impact, such as Google, Amazon, and Facebook are building digital ecosystems challenging existing business models and value chains. The course starts by introducing the logic behind traditional business models and value chains. Then, the course explains the digital trends which lead to new value creation structures, enabled by digital platforms. Traditional value chains are being replaced and new digital business models emerge. The course also presents strategic tools for supporting traditional businesses experiencing digital transformation. Concepts, models, and economic principles that are useful in analyzing the digital business models and digital structures of value creation will be taught and applied on real-life cases. Based on the knowledge gained in the course, students will develop their own business model in groups and demonstrate its feasibility using a minimum viable product.