Be­ha­vi­our­al Eco­nom­ics in Tour­ism (On­line)

Course content

With nearly 300 million jobs worldwide, is the travel and hospitality industry one of the largest job markets globally. This course provides in-depth business knowledge of essential concepts and skills for this industry, including travel, transportation, events, shopping, hotels and restaurants, but foremost insights on tourist behaviour and behavioural economics. The sector is facing huge challenges though, with the need to change the industry (e.g., business models) and tourist behaviour.

This course translates existing theories from behavioural economics, marketing, management, and psychology to this diverse and highly relevant business area. The course is thereby divided into three different segments, where each segment discusses specific theories for a diverse set of cases of the industry.

• Tourism Economics: value chains and platform economics
• Tourism Impact: Sustainability in Tourism and Hospitality Management
• Nudging and Changing Tourist Behaviour

The course introduces to the topic and helps to understand tourist and the hospitality markets. It provides room for case-based learning and discussing real life interventions.