Ana­lys­is of In­dustry and Com­pet­i­tion

Fagets indhold

This course is concerned with the analysis of markets and the assessment of competition in the market place. It is broadly a course in competitive strategy that uses economics as a guiding framework for strategic decision-making. It shows how the methods and results of microeconomics and, in particular, game theory can be applied to business strategy and industry analysis. The insights gained in this course will help you to forecast and understand the actions of your rivals, suppliers, and customers and to formulate a good strategic response.

There are six main topics: Competitive Markets, Industry Analysis, Strategic Positioning, Dynamic Competition, Market Entry, and Competitive Advantage. The teaching is a mix of lectures to develop some of the concepts, and real world cases to apply the learnings.

This course is a natural continuation of previous courses in microeconomics. The methods developed in this course are useful to reach a deeper understanding of the forces that shape markets and are particularly useful for students who intend to specialise in management, strategy, or finance.

In relatino to Nordic Nine

This course is concerned with the formal analysis of markets and the assessment of the competitive situation of an individual firm in the marketplace. In the course we operationalize microeconomic theory (NN8) to evaluate and predict market outcomes which is useful for an informed discussion of the principles for decision making in any organization