Marcus Møller Larsen
Professor
Om
Departments
Institut for Strategi og Innovation
Room: KIL/14.A-2.84
Strategi
Iværksætteri
Internationalisering
Afrika
Internationalization, strategy, and informality in global markets
My research lies at the intersection of strategy, organizational theory, and international business. I pursue three agendas:
The organizational design of international business, particularly focusing on the complexities that arise as firms disperse activities to foreign locations.
The internationalization and innovation strategies of multinational enterprises, with a particular emphasis on emerging market firms’ ability to catch up with advanced economy industry incumbents.
Firm dynamics in the informal economy, with a particular focus on understanding drivers, processes, and outcomes of informality.
Publications
See all publicationsjuni 2025
Firm Formality and the Implementation of Sustainable Management Practices
Go to publicationRecent research projects
Firm Formalization and Sustainable Development (DFF/Sapere Aude)
Together with a team of collaborators from Makerere University Kampala and Uganda Small Scale Industry Association, we conduct a field experiment consisting on a sample of around 1,000 Ugandan informal enterprises to understand 1) why business owners choose to remain informal or decide to formalize, and 2) whether firm formalization leads to the adoption of sustainable practices.
https://dff.dk/en/our-funded-projects/meet-the-researchers/research-leaders/eksterne-personer-en/research-leaders-2021/marcus-m-larsen/