Mi­lena Micevski

As an academic researcher and educator specializing in sales and organizational inclusion, I am passionate about understanding and addressing social inequality in both B2B and B2C marketplaces and workplaces. My work investigates how structures of stigma, bias, and exclusion impact marginalized and neurodiverse groups, bridging theoretical frameworks with practical research across sectors like B2B sales, retail, healthcare and hospitality. A central focus of my research is on uncovering how neurodiversity, workplace discrimination, and consumer vulnerability shape experiences and outcomes for individuals and organizations. My research has been published in various international journals, including the Journal of Business Ethics, British Journal of Management, Industrial Marketing Management, Journal of Business Research, Journal of Travel Research, Technovation, International Marketing Review, Journal of International Marketing, among others. Apart from publishing academic journal articles, I have written pieces for practitioner journals (DEI as a catalyst for well-being), contributed chapters to edited books, presented my work at various international conferences and edited the book titled: “Approaches to Corporate Social Responsibility Knowledge, Values, and Actions”.  

I act as an associate editor for two academic journals: International Marketing Review and Advances in Business and Management Research and one sales practitioner journal: The International Journal of Sales Transformation. 

I am a coordinator of the innovation European Horizon “Hort2thefuture” project and a principal investigator for Carlsberg Semper Ardens Accelerate: “Buying from a foreigner: Consumer stereotyping of immigrant salespeople in retail sales encounters”.  

As a visiting professor, I have thought at University of Ljubljana (Slovenia), University of Split (Croatia), Catolica Business School (Portugal), Bifrost University (Iceland), University of Greenland (Greenland) and the University of Belgrade Faculty of Economics (Serbia). I also hold the position of the EMAC representative for Denmark and an organizing committee member for the Danish Sales Competition.  

I am passionate about using my expertise to create positive impact beyond academia. My recent activities include supporting a nonprofit for children with cancer and their families through market research that informed their outreach and program development. Additionally, I have developed and delivered practitioner training on AI in both marketing and sales, empowering professionals with practical, ethical, and data-driven skills for real-world business challenges. These initiatives reflect my commitment to bridging research and practice for social and professional advancement.