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Jac­ob Schjødt

Research Assistant

Emner
Beslutningstagning B2C Forbrugeradfærd Markedsføring Kvantitativ metode Non-profit

Primary research areas

Char­it­able giv­ing
What makes people donate money to a char­it­able or­gan­iz­a­tion
Donor life­time value and churn man­age­ment
What makes donors more fin­an­cially valu­able for a char­it­able or­gan­iz­a­tion and how can this be op­tim­ized for
Ad­vert­ise­ment avoid­ance, mar­ket­ing fa­tigue, per­sua­sion know­ledge
When does mar­ket­ing, as used by char­it­ies, in­cur ad­verse ef­fects on dona­tion be­ha­vi­or

I want to help char­it­ies un­der­stand the ef­fect of their private fun­drais­ing ef­forts

My research helps: 

- Charities understand the (desirable and adverse) consequences of their marketing on donation behavior 

- Charities use their private fundraising budgets more effectively, such that they can grow and better support their cause 

- Understand what makes people give their hard-earned money to charitable causes in the field 

- Uncover the monetary consequences of asking donors for too much  

Publications

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14. januar 2026

Trendrapport 2026

Måns Lagerlöf

Susanna Dahlberg

Embla Kullberg

Anders Broström

Anna Olinius

Esther Edlund Rose

Stefan Einarsson

Håkan Johansson

Noomi Weinryb

Ja­cob Schjødt, Research Assistant

Claire von Teunenbroek

Simon Marke Gran

Ted Henningsson

Anna Bergring Ekstrand
Go to publication

2025

Improving Donation Appeal Effectiveness With Marketing Analytics

Empirical Essays on the Content, Context, and Consequences of Donation Appeals on Donation Behavior

Ja­cob Schjødt, Research Assistant

Go to publication

Recent research projects

HOW DO CHAR­IT­IES TRY TO RE­TAIN THEIR DONORS? A PULSE CHECK OF POST-DONA­TION FUN­DRAIS­ING PRAC­TICE

HOW DO CHAR­IT­IES TRY TO RE­TAIN THEIR DONORS? A PULSE CHECK OF POST-DONA­TION FUN­DRAIS­ING PRAC­TICE

THE RISKS OF ASK­ING FOR MORE: IM­PROV­ING MEM­BER UP­LIFT BY PROVID­ING IN­FORM­A­TION ON FU­TURE AP­PEALS

Outside activities

In­de­pend­ent Con­sult­ant & Speak­er , 2023 - cur­rent

Con­sult­ing fun­draisers on private donor man­age­ment.