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Gi­ulia Pri­olo

Postdoc

Emner
Beslutningstagning Forbrugeradfærd Kommunikation Kvantitativ metode Bæredygtighed Psykologi

Primary research areas

Sustainable Food Choices

I study how information and societal tipping points influence consumers’ sustainable food choices

Climate Justice and Inequality

I study how misperception of inequality influences citizens’ support for climate justice and green policies

Behavioral Finance

I study how different ways to provide financial information impact investors’ decisions

My goal is to empower people in making sustainable choices

I'm fascinated by how the way we communicate the world shapes how we perceive it and act on it—especially when it comes to sustainable choices.  

My work is grounded in behavioral science, drawing on judgment and decision-making and environmental psychology. I hold a Ph.D. in Cognitive Science and an M.Sc. in Social, Work, and Communication Psychology. Using online, lab, and field experiments, I apply quantitative methods to explore individual choices. I'm part of the Consumer and Behavioral Insights Group (CBIG) at the Centre for Sustainability at CBS. 

My research focuses on food sustainability and extends to inequality (mis)perception, climate justice, green policy support, behavioral finance, and prosocial behaviors like charitable giving. 

Through my work, I aim to: 
 – Help citizens recognize how cognitive and emotional biases shape their choices 
 – Support more sustainable, meaningful decisions 
 – Guide companies in designing smarter, more citizen-focused communication strategies 

Recent research projects

TealHelix EU Horizon

In this EU Horizon project, I study consumers’ sustainability-related information needs and how they search and use information to choose their food to build smart and inclusive food labelling.
Check the project’s webpage

PlantTip

I explore societal tipping points to trigger and accelerate Danish consumers green transition toward more plant-based, sustainable diets.
Check the project’s webpage