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Fa­bi­an Faurholt Csaba

Associate Professor

Emner
Iværksætteri Kreativitet Branding Forbrugeradfærd Kommunikation Kvalitativ metode

Primary research areas

Consumer culture theory

How markets, brands, and consumption practices shape and are shaped by culture. I study consumer meaning-making, identity, and social dynamics using cultural and qualitative approaches.

Organizations, communication and meaning-making

I study how organizations engage with diverse audiences and stakeholders through communication, narratives, and symbolic practices. My research focuses on how meaning and value is constructed across media and platforms, shaped by cultural forces and societal expectations.

Cultural and creative industries

I investigate how creativity, entrepreneurship, and symbolic value are produced and contested in fields like fashion, luxury, advertising, and media. I focus on how cultural producers shape markets, challenge norms, and drive institutional change.

Making sense of creativity, communication, and change

My research helps 
- develop deep consumer insights to understand how value and meaning are created in markets and culture 
- build a multi-faceted understanding of entrepreneurial and creative processes, from supporting designers in the cultural industries to managing creativity in larger corporate contexts 
- explore the role of communication in shaping value, identity, and culture, including how branding and media practices influence organizations and society 
- equip students and organizations with reflective and creative approaches to navigating change across industries 

I study the complex dynamics of creativity, entrepreneurship, and business development—how they emerge, evolve, and can be supported in ways that create cultural, social, and economic value. My work is rooted in consumer culture theory and explores how meaning and value are constructed across industries, markets and organizational contexts, including but not limited to fashion, luxury, and branding. 

I’m interested in how cultural producers, organizations, and entrepreneurs communicate across media platforms to shape identity, negotiate values, and respond to societal change. This includes studying how creative work unfolds in environments marked by paradox: tradition vs. innovation, exclusivity vs. accessibility, enrichment vs. impoverishment. 

My aim is to deepen our understanding of how creativity and communication drive change across sectors, to support more reflective forms of entrepreneurship and business development, and to explore how meaning-making practices shape the future of work, consumption, and cultural life.