Stra­tegic Man­age­ment and Sustain­ability in Mari­time Busi­ness

Course content

This course explores the role of strategic management in making maritime companies more competitive through sustainability. Environmental sustainability has become essential across all shipping sectors, driven by the climate crisis, stricter regulations, public scrutiny, and a growing focus on ecological responsibility.

Traditionally, the shipping industry prioritized short-term profits with minimal focus on social and environmental responsibilities. However, this is changing as companies increasingly integrate sustainability into their strategies due to pressure from regulators, customers, and stakeholders. New technologies, decarbonization efforts, and social considerations are reshaping the industry, requiring innovative approaches to meet regulatory demands and ensure long-term growth.

The course provides advanced insights into the challenges and opportunities in the shipping industry as it adapts to a rapidly changing regulatory and economic environment. Students will learn to balance short-term profitability with long-term sustainability, make decisions under uncertainty, and develop innovative solutions. A strong emphasis is placed on equipping students with the skills to lead transformative change and align business strategies with the evolving expectations of customers and stakeholders.

Course activities are designed to support the progressive achievement of the learning objectives, moving from conceptual understanding to analytical application and strategic evaluation through case-based learning.