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BSc in Business Administration and Digital Management

Qual­it­at­ive and Quant­it­at­ive Meth­ods

Om faget

Det lærer du

  • Identify and delimit a researchable problem in a digital management context and formulate an empirically answerable research question.
  • Apply key concepts and positions from the philosophy of science appropriate for social science research.
  • Select, justify, and apply qualitative and quantitative methods for data collection and analysis in relation to a specific research question.
  • Design a coherent and feasible empirical research project, including research question, scientific position, data, sampling, methods, analysis strategy, and quality criteria.
  • Compare and critically evaluate qualitative, quantitative, and mixed-methods designs with regard to their strengths, limitations, and assumptions.
  • Assess and discuss ethical dilemmas in empirical research and propose appropriate ways of addressing them.
  • Communicate methodological decisions and reflections in a clear, structured, and academically grounded written form.