What Is Digitalisation and Why Should You Study a Digital-Focused MBA?
Digitalisation is reshaping industries—from custom 3D-printed Lego sets to seamless online experiences with companies like IKEA and Airbnb. At Copenhagen Business School (CBS), students delve into this transformative process, learning how digital technologies can revolutionise business operations and strategies.
According to Stefan Henningsson, a professor of digitalisation on the CBS MBA, “Digitalisation means transforming businesses to reap the opportunities that technologies give us.” He emphasises the importance of understanding the outcomes that digital tools can deliver, rather than just the tools themselves.
CBS MBA graduate Piyush Prasad exemplifies this approach; his education in digital transformation equipped him with skills that are highly sought after in industries focused on innovation and sustainability. Piyush utilised his digitalisation expertise to secure a role at green tech firm European Energy. His experience underscores how proficiency in digital transformation can open doors across various industries.
By focusing on the practical applications of digital technologies, CBS prepares its MBA students to lead in a rapidly evolving digital landscape. The programme’s emphasis on real-world outcomes ensures that graduates are not only proficient in current digital tools but are also adaptable to future technological advancements.
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Webinar: Career Advantages of Studying Digitalistation on Your MBA
Gain a comprehensive understanding of digitalisation’s impact on modern business practices and enhanced career prospects with this webinar from a CBS professor and alumni.
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Læring handler ikke kun om viden, men om kompetencer, der kan omsættes og skabe værdi med det samme for det private erhvervsliv. Det får du på CBS.