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Daniel Bar­ratt

Associate Professor

Emner
Forbrugeradfærd Kommunikation Medier Kvantitativ metode Psykologi Filosofi

Primary research areas

Visual communication and film

Visual attention and eye movements

Theories and models of emotion

Evolutionary and cultural influences on cognitive processes

How can we explain the impact of images in an increasingly visual world?

I have a background in the fields of film, philosophy, and cognitive science. I wrote my Ph.D. thesis on cognitive film theory (University of Kent, UK, and the University of California Santa Barbara, USA; completed 2005) and have worked as a postdoc in experimental cognitive psychology at the University of Copenhagen (2006-2009), Copenhagen Business School (2009-2013), and Lund University, Sweden (2012-2013). My research interests include visual communication and film, visual attention and eye movements, theories and models of emotion, and evolutionary and cultural influences on cognitive processes. I am the director of CogLab, a facility for conducting experimental research based at MSC. 

I currently teach and coordinate an elective course on Visual Communication (HA-MAK, Autumn semester) and a core course on Communicating Complex Data and Knowledge (HA-MAK, Spring semester). I also coordinate a core course on Cognitive Psychology (HA-psyk., Autumn semester). 

Recent research projects

Understanding film metaphor: A renewed case for relevance

A book project on how relevance theory – as a general model of human communication – can be adapted to explain how viewers interpret moving images (with a focus on film and film metaphor)

FairSpeak

A research project investigating the fairness of food-to-consumer communication
FairSpeak

The language of novelty

An eye-tracking study investigating how entrepreneurship students process neologisms

Links

Outside activities

Sino-Danish Center for Education and Research (SDC), 2017–present

I teach on an elective course on Cognitive Science as part of the MSc in Neuroscience and Neuroimaging programme, University of Chinese Academy of Sciences, Beijing, China
SDC