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Institut for Strategi og Innovation

Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.
- Commercial competence
- Market strategies
- Customer insight and segmentation
- Customer relationship management
- Customer value modelling
- Marketing Management (Full-time MBA)
- Business to Business Marketing (M.Sc. elective)
- BioBusiness Marketing (M.Sc. BioBusiness)
- Integrated Strategy Projects (Executive and Full-time MBA)
- Master thesis
Executive teaching courses and programs for CBS Executive
- Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
- Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
- Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
- Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
I: Journal of Business and Industrial Marketing, 23.2.2019
Heidelberg : Springer Nature 13.11.2019
I: The European Business Review, Nr. 51, 2019
I: Harvard Business Review Polska, 2.5.2018
I: Harvard Business Manager, Vol. 40, Nr. 5, 2018, s. 56-61
I: Industrial Marketing Management, Vol. 69, 2.2018, s. 74-79
I: Journal of Cleaner Production, Vol. 179, 4.2018, s. 308-316
I: Industrial Marketing Management, Vol. 69, 2018, 4 s., s. 1-4
I: Harvard Business Review Digital Articles, 5.6.2018
Boston : Harvard Business School Publishing 5.6.2018
I: Strategy & Leadership, Vol. 46, Nr. 6, 2018, s. 44-49
I: Long Range Planning, Vol. 51, Nr. 1, 2.2018, s. 1-8
I: Proceedings of the Seventy-eighth Annual Meeting of the Academy of Management. red. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2018 (Academy of Management Proceedings)
I: Journal of Product Innovation Management, Vol. 35, Nr. 6, 11.2018, s. 930-938
17.6.2018
I: Harvard Business Review Taiwan, 8.1.2018
Abstract from 8th Biennial International Conference on Business Market Management , 2017
Abstract from 22nd CBIM Academic Workshop, 2017
Paper presented at The Academy of Management Annual Meeting 2017, 2017
København : The CBS Competitiveness Platform 2017, 27 s.
København : The CBS Competitiveness Platform 2017, 27 s.
I: Harvard Business Review Digital Articles, 24.11.2017, s. 2-5
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
Paper presented at Strategic Management Society 37th Annual International Conference. SMS 2017, 2017
I: Harvard Business Review Digital Articles, 27.7.2017, s. 2-8
Paper presented at 8th Biennial International Conference on Business Market Management , 2017
I: Harvard Business Review Russia, 17.11.2017
www : The CBS Competitiveness Platform 2016
Paper presented at TIE2016, 2016
Paper presented at ISBM Academic Conference 2016, 2016
Paper presented at 2016 R&D Management Conference, 2016
I: Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing. . red. /Klaus Backhaus; Markus Voeth. Wiesbaden : Springer Science+Business Media 2015, s. 249-259
Frederiksberg : The CBS Competitiveness Platform 2015, 102 s.
Paper presented at The 31st Annual Conference on Industrial Marketing and Purchasing. , 2015
Abstract from The Academy of Management Annual Meeting 2015, 2015
Paper presented at DRUID Academy Conference 2015, 2015
Paper presented at 1st International Competitiveness Management Conference, 2015
Abstract from The Academy of Management Annual Meeting 2015, 2015
Paper presented at The Academy of Management Annual Meeting 2015, 2015
I: Industrial Marketing Management, Vol. 43, Nr. 6, 2014, s. 1005-1011
Frederiksberg : The CBS Competitiveness Platform 2014, 146 s.
I: Journal of Business Market Management, Vol. 7, Nr. 1, 2014, s. 301-305
Frederiksberg : Copenhagen Business School [wp] 2014, 4 s. (Tools for Competitiveness, Nr. 02/2014)
Paper presented at The Academy of Management Annual Meeting 2014, 2014
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 117
Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, 2014
I: Motoren der innovation: Zukunftsperspektiven der Innovationsforschung. . red. /Carsten Schultz; Katharina Hölzle. Wiesbaden : Springer Science+Business Media 2014, s. 267-278
I: Journal of Business Market Management, Vol. 7, Nr. 1, 2014, s. 306-311
Abstract from ISBM Academic Conference 2014, 2014
Frederiksberg : Copenhagen Business School [wp] 2014, 6 s. (Tools for Competitiveness, Nr. 01/2014)
Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, 2013
Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, 2013
I: Journal of Business and Industrial Marketing, Vol. 28, Nr. 1, 2013, s. 41-49
Paper presented at The 42nd EMAC Annual Conference 2013, 2013
Paper presented at The 2013 International B2B Research Workshop , 2013
Paper presented at The 42nd EMAC Annual Conference 2013, 2013
Paper presented at The 2013 International B2B Research Workshop , 2013
I: Proceedings of the 6th International Conference on Business Market Management. red. /Alexander Leischnig . Bamberg : University of Bamberg Press 2013, s. 518-528
I: Journal of Business Marketing Management, Vol. 5, Nr. 1, 2012, s. 1-20
Frederiksberg : Department of Marketing. CBS 2012, 6 s.
I: Industrial Marketing Management, Vol. 41, Nr. 1, 2012, s. 136-144
Paper presented at The 28th IMP Conference 2012, 2012
Paper presented at The Academy of Management Annual Meeting 2012, 2012
Paper presented at The 41th EMAC Annual Conference 2012, 2012
I: Proceedings of the 41st EMAC Annual Conference . red. /Paulo Rita. Lisbon : EMAC 2012
Paper presented at The 5th International Conference on Business Market Management, 2011
I: Handbuch Technologie- und Innovationsmanagement: Strategie - Umsetzung - Controlling. . red. /Sönke Albers; Oliver Gassmann. Wiesbaden : Gabler 2011, s. 613-628
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57
I: Industrial Marketing Management, Vol. 40, Nr. 6, 8.2011, s. 988-993
Paper presented at The 5th International Conference on Business Market Management, 2011
Paper presented at The 9th International Conference on Relationship Marketing : Successful Partnering - Partnership or Weak Ties?, 2010
Paper presented at ISBM Academic Conference 2010, 2010
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper presented at Industrial Marketing and Purchasing Conference: IMP 2010 , 2010
Paper presented at Industrial Marketing and Purchasing Conference: IMP 2010 , 2010
I: Marketing Review St. Gallen, Vol. 27, Nr. 1, 2010, s. 54-58
I: Journal of Business and Industrial Marketing, Vol. 25, Nr. 3, 2010, s. 196-201
Paper presented at ISBM Academic Conference 2010, 2010
I: Industrial Marketing Management, 9.10.2009, s. 892-902
I: Proceedings of the 38th EMAC Conference, Nantes, France. red. /Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC 2009
I: Industrial Marketing Management, Vol. 38, Nr. 4, 2009, s. 387-393
I: Strategic Market Creation: A New Perspective on Marketing and Innovation Management. . red. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, s. 172-186
West Sussex : Wiley 2008
I: International Journal of Knowledge Management, Vol. 4, Nr. 2, 2008, s. 46-61
I: Journal of Business and Industrial Marketing, Vol. 22, Nr. 3, 2007, s. 196-201
Paper presented at 23rd IMP Conference, Manchester Business School, 2007
Paper presented at American Marketing Association Conference, 2007
Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), 2007
Paper presented at Skagen Workshop, 2007
Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), 2007
I: Zeitschrift fur Betriebswirtschaft, Nr. 4, 2007, s. 1-20
I: Journal of Business and Industrial Marketing, Vol. 22, Nr. 3, 2007, 3 s., s. 151-153
I: 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. . red. /Dhruv Grewal; Michael Levy; R. Krishnan. Chicago, IL : American Marketing Association 2006, s. 332-333 (AMA Summer Educators’ Proceedings, Vol. 17)
I: Industrial Marketing Management, Vol. 35, Nr. 8, 2006, s. 1032-1036
Paper presented at The 22nd Industrial Marketing and Purchasing Group Conference (IMP) "Opening the network. New perspectives in industrial marketing and purchasing", 2006
Paper presented at The 22nd IMP Conference, 2006
I: Journal of Business-to-Business Marketing, Vol. 13, Nr. 3, 2006, s. 39-64
I: European Journal of Marketing, Vol. 40, Nr. 3/4, 2006, s. 292-310
2006, 14 s.
Paper presented at The 15th Annual IPSERA Conference, 2006
I: Journal of Business Venturing, Vol. 21, Nr. 4, 2006, s. 541-567
Paper presented at The 2006 CBIM Academic Workshop Special Issue with the Journal of Business and Industrial Marketing, 2006
I: Industrial Marketing Management, Vol. 34, Nr. 7, 2005, s. 714-721
I: Journal of Customer Behavior, Vol. 3, 2005, s. 335-349
I: Hans Georg Gemünden, Sören Salomo, Thilo Müller (Hrsg.): Entrepreneurial Excellence, 2005 2005, s. 251-270
I: Industrial Marketing Management, Vol. 34, Nr. 7, 2005, s. 644-647
I: Sönke Albers, Oliver Gassmann(Hrsg.): Handbuch Technologie- und Innovations-management 2005, s. 623-639
Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, 2005
I: Journal of Knowledge Management, Vol. 9, Nr. 4, 2005, s. 133-143
I: Journal of Customer Behavior, Vol. 3, Nr. 3, 2004, s. 229-233
I: Journal of Relationship Marketing, Vol. 3, Nr. 4, 2004, s. 45-59
I: Rethinking Marketing: Developing a New Understanding of Markets. . red. /Håkan Håkansson; Debbie Harrison; Alexandra Waluszewski. Chichester : Wiley 2004, s. 99-116
I: Industrial Marketing Management, Vol. 33, Nr. 3, 2004, s. 175-183
København 2004, 19 s.
I: Journal of Business Research, Vol. 57, Nr. 5, 2004, s. 548-556
I: Journal of Business and Industrial Marketing, Vol. 19, Nr. 3, 2004, s. 197-207
I: Industrial Marketing Management, Vol. 32, Nr. 2, 2003, s. 159-169
I: Journal of Business Research, Vol. 56, Nr. 9, 2003, s. 692-697
København 2003, 22 s.
I: Journal of Business Research, Vol. 56, Nr. 9, 2003, s. 745-755
I: International Journal of Technology Management, Vol. 26, Nr. 5/6, 2003, s. 482-501
I: Journal of Business and Industrial Marketing, Vol. 18, Nr. 4-5, 2003, s. 353-365
Paper presented at The 18th International Conference on Industrial Marketing and Purchaising, 2002
Paper presented at Der 6. FGF-Konferenz (Förderkreis Gründungs-Forschung), University of Wuppertal, 2002
Paper presented at The 18th Annual IMP Conference at the Dijon-Burgundy Graduate School of Management, 2002
Paper presented at Inaugural Meeting of the IMP Group in Asia, Curtin Univercity of Technology, 2002
Paper presented at Inaugural Meeting of the IMP Group in Asia, Curtin Univercity of Technology, 2002
I: Journal of Business and Industrial Marketing, Vol. 17, Nr. 2-3, 2002, s. 119-138
Frankfurt 2002, 18 s.
Paper presented at The 18th International Conference on Industrial Marketing and Purchasing, 2002
Paper presented at The 31th EMAC Annual Conference 2002, 2002
Paper presented at The 18th Annual IMP Conference at the Dijon-Burgundy Graduate School of Management, 2002
I: Journal of Customer Behavior, Nr. 1, 2002, s. 395-414
Paper presented at ICRM/2002, 10th International Colloquium in Relationship marketing, University of Kaiserslautern, 2002
Paper presented at The 12th Nordic Workshop on Interorganisational Research. Center for Small Business Studies, University of Southern Denmark, 2002
Chichester : IEEE 2002, 238 s.
Paper presented at Annual Academic Workshop "Building the business case for marketing" by the Center of Business and Industrial Marketing of Georgia State University and the Institute for the Study of Business Markets at Penn State University, 2002
Paper presented at 2001 Globalization Conference AAA - SG Berlin, 2001
I: Innovatives Produktions- und Technologiemanagement: festschrift für Bernd Kaluza. . red. /Thorsten Blecker; Hans G. Gemünden. Berlin : Springer Science+Business Media 2001, s. 299-315
Paper presented at The 17th Annual IMP Conference at the Norwegian School of Management BI, 2001
København 2001, 26 s.
I: European Journal of Marketing, Vol. 36, Nr. 9/10, 2001, s. 1119-1139
Paper presented at The 17th Annual IMP Conference at the Norwegian School of Management BI, 2001
I: Understanding business markets: an interaction approach. . red. /David Ford. London : South-Western college publishing 2001, s. 336-348
I: Management-Lexikon. red. /Rolf Bühler. München : R. Oldenbourg Verlag 2001
I: Industrial Marketing Management, Vol. 30, Nr. 4, 2001, s. 365-377
27.7.2018
København : Videnskab.dk 12.6.2018
Frederiksberg : CBS Wire 12.6.2018
15.7.2018
2017
I: Børsen, 15.4.2017, s. 4
Frederiksberg : The CBS Competitiveness Platform 2017, 23 s.
I: Børsen, 3.7.2017, s. 4-5
2017
Frederiksberg : Copenhagen Business School, CBS 2017
I: Boersen, 12.11.2016, s. 4
2016
I: Boersen, 20.6.2016, s. 2
I: Jyllands-Posten, 27.3.2015, s. 34
11.11.2015
I: Boersen, 6.11.2014, s. 3
I: Soefartens Ledere, Nr. 5, 2014, s. 44-45
I: Boersen, 6.5.2013, s. 3
I: Boersen, 20.12.2013, s. 4
I: Boersen, 27.11.2012, s. 2
I: Strategier for vækst. red. /Trine Haag Kreiser. København : Dansk Industri 2011, s. 9-9
I: Strategisk Outsourcing, Nr. maj, 2011, s. 2
I: Boersen, 20.4.2011, s. 2
I: Market Magazine, Nr. 42, 2010, s. 7-13
I: InBusiness, 11.2010, s. 30-31
I: InBusiness, 9.2010, s. 22-23
I: Relationsforum, 24.4.2008
I: Market, Nr. 27, 2008, s. 42-46
I: Market Magazine, 25.4.2008, s. 40-44
I: Market, Vol. 4, Nr. 29, 2008, s. s 38-42
I: Market, Nr. 24, 2008
I: Market, Nr. 6, 2006
I: Markedsfoering, Vol. 2006, Nr. 6, 2006
I: Nordania Fokus, Nr. 1, 2004
I: Working Paper / Institut for Organisation, Copenhagen Business School, Vol. 51, Nr. 12, 2004
I: Nordania Fokus, Nr. 1, 2004