Institut for Strategi og Innovation


Kontor: KIL/14.A-3.71
Thomas Ritter

Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primære forskningsområder
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
Link til denne hjemmeside
  • Marketing Management (Full-time MBA)
  • Business to Business Marketing (M.Sc. elective)
  • BioBusiness Marketing (M.Sc. BioBusiness)
  • Integrated Strategy Projects (Executive and Full-time MBA)
  • Master thesis
Andre undervisningsaktiviteter

Executive teaching courses and programs for CBS Executive

Udvalgte publikationer
  • Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
  • Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
  • Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
  • Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
Publikationer sorteret efter:
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
I: Strategic Management Review, 3.1.2020
Tidsskriftartikel > peer review
Thomas Ritter; Carsten Lund Pedersen / Hvordan påvirker Corona-krisen forretningsmodellen? : Arbejdsbog.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 s.
Working paper
Thomas Ritter; Carsten Lund Pedersen / The Impact of the Corona Crisis on your Business Model : Workbook.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 s.
Working paper
Carsten Lund Pedersen; Thomas Ritter / Use This Framework to Predict the Success of Your Big Data Project
Udgivelser på nettet - Net-publikation
Thomas Ritter; Carsten Lund Pedersen / Digitization Capability and the Digitalization of Business Models in Business-to-business Firms : Past, Present, and Future.
I: Industrial Marketing Management, 3.12.2019
Review > peer review
Thomas Ritter / Engaging in Engaged B2B Scholarship : Relevance Squared.
I: Journal of Business and Industrial Marketing, 23.2.2019
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / What Kind of Scientist Are You?
London : Springer Nature 13.11.2019
Udgivelser på nettet - Net-publikation
Carsten Lund Pedersen; Thomas Ritter / Your Strategy Needs 2 Types of People
I: The European Business Review, Nr. 51, 2019
Thomas Ritter; Carsten Lund Pedersen / Cztery kategorie menedżerów projektów
I: Harvard Business Review Polska, 2.5.2018
Carsten Lund Pedersen; Thomas Ritter / Die Vier Typen von Projektmanagern
I: Harvard Business Manager, Vol. 40, Nr. 5, 2018, s. 56-61
Flere resultater ...(i alt 151 )
Year Name of contractual partner Type of activity
2018, 2019, 2020 Weilbach AS Board member
2018, 2019, 2020 Commit-Consult  Owner and advisor
2018, 2019, 2020 Thomas Ritter Aps Owner and advisor