Explore our knowledge

Thomas Ritter

Professor

Emner
Strategi Kunstig intelligens Digitalisering Kunde

Primary research areas

Di­git­al trans­formation and AI
How do AI and di­git­al tech­no­lo­gies cre­ate value? How do they fit and change strategies and busi­ness mod­els?
Stra­tegic pre­pared­ness
In tur­bu­lent times, or­gan­iz­a­tions need to be pre­pared: what is pre­pared­ness, how can it be build, and how does it im­pact per­form­ance?
Cus­tom­er-driv­en strategies and busi­ness mod­el de­vel­op­ment
How can cus­tom­er in­sight be cre­ated to fuel strategies, in­nov­a­tion and de­vel­op­ment?

Hel­o­ing or­gan­iz­a­tions to cre­ate value

Over 25 years, I have been fascinated by innovation and change – how do organizations create value consistently over time – which changes do they need to make? I have developed tools and models to capture customer insights (e.g., CUBEical segmentation and relationship value assessments), to analyze business models (e.g., Alignment Squared), to understand digital transformation (e.g., the 5 phases of digitalization), and to create preparedness (e.g., joint preparedness). I have always enjoyed doing research in teams and in collaboration with firms – and I have tried to find a good balance between theory and journal publications on the one side and practical tools and applied publications on the other. 

Outside activities

Thomas Ritter Aps & Commit-Consult/v Thomas Ritter, 2007 –present

Founder and own­er, seni­or ad­visor and ex­ec­ut­ive edu­cat­or