Institut for Strategi og Innovation


Kontor: KIL/14.A-3.71
Thomas Ritter

Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primære forskningsområder
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
Link til denne hjemmeside
  • Marketing Management (Full-time MBA)
  • Business to Business Marketing (M.Sc. elective)
  • BioBusiness Marketing (M.Sc. BioBusiness)
  • Integrated Strategy Projects (Executive and Full-time MBA)
  • Master thesis
Andre undervisningsaktiviteter

Executive teaching courses and programs for CBS Executive

Udvalgte publikationer
  • Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
  • Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
  • Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
  • Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
Publikationer sorteret efter:
Carsten Lund Pedersen; Thomas Ritter / Er din virksomhed moden til at bruge kundedata?
Frederiksberg : Copenhagen Business School, CBS 2021, 14 s.
Working paper
Carsten Lund Pedersen; Thomas Ritter / Preparing for a New Era of Work
Berkeley, CA : Haas School of Business 2021
Andet bidrag
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Leadership
www : Haas School of Business 2021
Udgivelser på nettet - Net-publikation
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
I: Strategic Management Review, 3.1.2020
Tidsskriftartikel > peer review
Thomas Ritter; Carsten Lund Pedersen / Analyzing the Impact of the Coronavirus Crisis on Business Models
I: Industrial Marketing Management, Vol. 88, 7.2020, s. 214-224
Review > peer review
Thomas Ritter; Carsten Lund Pedersen / Assessing Coronavirus’s Impact on Your Business Model
I: Harvard Business Review Digital Articles, 15.4.2020, s. 2-4
Tidsskriftartikel > peer review
Thomas Ritter (Udøver) ; Carsten Lund Pedersen (Udøver) ; Requier Wait (Producent) / Assessing the Coronavirus’s Impact on Your Business Model
New York : Podbean 2020
Lyd og/eller billed produktion (digital)
Thomas Ritter; Carsten Lund Pedersen / Digitization Capability and the Digitalization of Business Models in Business-to-business Firms : Past, Present, and Future.
I: Industrial Marketing Management, Vol. 86, Nr. 4, 4.2020, s. 180–190
Review > peer review
Carsten Lund Pedersen; Thomas Ritter / Don’t Let Your Strategy Be Hijacked : How Companies can Preempt and Manage Consumer Backlash.
I: MIT Sloan Management Review, 25.6.2020
Thomas Ritter / Engaging in Engaged B2B Scholarship : Relevance Squared.
I: Journal of Business and Industrial Marketing, Vol. 35, Nr. 4, 2020, s. 615-618
Tidsskriftartikel > peer review
Flere resultater ...(i alt 163 )
Year Name of contractual partner Type of activity
2018 - 2020 Weilbach AS Board member
2018 - 2021 Commit-Consult  Owner and advisor
2018 - 2021 Thomas Ritter Aps Owner and advisor