Institut for Strategi og Innovation


Kontor: KIL/14.A-3.71
Thomas Ritter

Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primære forskningsområder
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
Link til denne hjemmeside
  • Marketing Management (Full-time MBA)
  • Business to Business Marketing (M.Sc. elective)
  • BioBusiness Marketing (M.Sc. BioBusiness)
  • Integrated Strategy Projects (Executive and Full-time MBA)
  • Master thesis
Andre undervisningsaktiviteter

Executive teaching courses and programs for CBS Executive

Udvalgte publikationer
  • Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
  • Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
  • Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
  • Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
Publikationer sorteret efter:
Thomas Ritter / Engaging in Engaged B2B Scholarship : Relevance Squared.
I: Journal of Business and Industrial Marketing, 23.2.2019
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / Your Strategy Needs 2 Types of People
I: The European Business Review, Nr. 51, 2019
Thomas Ritter; Carsten Lund Pedersen / Cztery kategorie menedżerów projektów
I: Harvard Business Review Polska, 2.5.2018
Carsten Lund Pedersen; Thomas Ritter / Die Vier Typen von Projektmanagern
I: Harvard Business Manager, Vol. 40, Nr. 5, 2018, s. 56-61
Thomas Ritter; Jens Geersbro / Multidexterity in Customer Relationship Management : Managerial Implications and a Research Agenda.
I: Industrial Marketing Management, Vol. 69, 2.2018, s. 74-79
Tidsskriftartikel > peer review
Petra Dickel; Jacob Hörisch; Thomas Ritter / Networking for the Environment : The Impact of Environmental Orientation on Start-ups’ Networking Frequency and Network Size .
I: Journal of Cleaner Production, Vol. 179, 4.2018, s. 308-316
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Jens Geersbro; Thomas Ritter / Past, Present, and Future Business-to-Business and Industrial Marketing Research
I: Industrial Marketing Management, Vol. 69, 2018, 4 s., s. 1-4
Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions
I: Harvard Business Review Digital Articles, 5.6.2018
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Competition : 2x2 Matrix for HBR’s Visual Library.
Boston : Harvard Business School Publishing 5.6.2018
Udgivelser på nettet - Net-publikation
Carsten Lund Pedersen; Thomas Ritter / The Four Executive Challenges of Project-based Strategy
I: Strategy & Leadership, Vol. 46, Nr. 6, 2018, s. 44-49
Tidsskriftartikel > peer review
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