trsi

Institut for Strategi og Innovation

Thomas
Ritter
Professor


Kontor: KIL/14.A-3.71
Tel:
+4538152121
E-mail: tr.si@cbs.dk
Thomas Ritter
Præsentation

Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primære forskningsområder
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
Link til denne hjemmeside
www.cbs.dk/staff/trsi
Kurser
  • Marketing Management (Full-time MBA)
  • Business to Business Marketing (M.Sc. elective)
  • BioBusiness Marketing (M.Sc. BioBusiness)
Vejledning
  • Integrated Strategy Projects (Executive and Full-time MBA)
  • Master thesis
Andre undervisningsaktiviteter

Executive teaching courses and programs for CBS Executive

Udvalgte publikationer
  • Ritter, Thomas & Achim Walter (2012): More Is Not Always Better: The Impact of Relationship Functions on Customer-Perceived Relationship Value, Industrial Marketing Management, Vol. 21, pp. 136-144.
  • Ritter, Thomas & Jens Geersbro (2012): Organizational Relationship Termination Competence: A Conceptualization and an Empirical Test. Industrial Marketing Management, Vol. 40, pp. 988-993.
  • Vedel, Mette, Jens Geersbro & Thomas Ritter (2012): “Interconnected Levels of Multi-Stage Marketing: A Triadic Approach”, Journal of Business Market Management, Vol. 5 (1), pp. 1-20.
  • Andersen, Henrik & Thomas Ritter (2008): Inside the Customer Universe: How Unique Customer Insight Drives Profitable Growth and Creates Market Leaders. Chichester, John Wiley & Sons.
Publikationer sorteret efter:
2022
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Map Your Market Offerings : What Kind of Value Proposition Can Your Customers Buy from You?.
Frederiksberg : Copenhagen Business School, CBS 2022, 16 s. (P+S+D Integration Booklet Series)
Rapport
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Market Offering Map
Frederiksberg : Copenhagen Business School, CBS 2022, 1 s.
Andet bidrag
Thomas Frandsen; Juliana Hsuan; Carsten Lund Pedersen; Jawwad Raja; Thomas Ritter / Product + Service + Data Integration : How Integrated Are Products, Services and Data in Your Business?.
Frederiksberg : Copenhagen Business School, CBS 2022, 12 s. (P+S+D Integration Booklet Series)
Rapport
Carsten Lund Pedersen; Thomas Ritter / Strategy Poster
Frederiksberg : Copenhagen Business School, CBS 2022, 1 s.
Andet bidrag
Carsten Lund Pedersen; Thomas Ritter / The Market-shaping Potential of a Crisis
I: Industrial Marketing Management, Vol. 103, 5.2022, s. 146-153
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / Updating the Theory of Industrial Marketing : Industrial Marketing as a Bayesian Process of Belief-updating.
I: Industrial Marketing Management, Vol. 102, 4.2022, s. 403-420
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / What Is Your Strategy? : How to Put Your Strategic Thinking onto a Single Strategy Poster.
Frederiksberg : Copenhagen Business School, CBS 2022, 16 s. (P+S+D Integration Booklet Series)
Rapport
2021
Carsten Lund Pedersen; Thomas Ritter / Analyzing and Developing Digitization Capabilities for Data-driven Projects in SMEs
I: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . red. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, s. 104-116
Bidrag til bog/antologi > peer review
Carsten Lund Pedersen; Thomas Ritter / Are You Ready to Climb Aboard the Data Train?
Berkeley, CA : Haas School of Business 25.4.2021
Udgivelser på nettet - Net-publikation
Carsten Lund Pedersen (Redaktør) ; Adam Lindgreen (Redaktør) ; Thomas Ritter (Redaktør) ; Torsten Ringberg (Redaktør) / Big Data in Small Business : Data-driven Growth in Small and Medium-sized Enterprises.
Cheltenham : Edward Elgar Publishing 2021, 272 s.
Antologi > peer review
Flere resultater ...(i alt 177 )
Forskningsprojekter
Bibeskæftigelse
Year Name of contractual partner Type of activity
2018 - 2020 Weilbach AS Board member
2018 - 2022 Commit-Consult  Owner and advisor
2018 - 2022 Thomas Ritter Aps Owner and advisor