Jon Sigurd Wegener
Part-time Lecturer
Om
Departments
Institut for Afsætningsøkonomi
Branding
Forbrugeradfærd
Markedsføring
Kunstig intelligens
Kvantitativ metode
Sociale medier
Profile description
Jon Sigurd Wegener is a cognitive neuroscienct and holds a a Cand.scient degree in molecular biology. He works at the intersection of neuroeconomics, decision-making, consumer behaviour, and artificial intelligence. He is currently affiliated with Copenhagen Business School as an external lecturer.
His teaching and research interests include neuroeconomics, behavioural economics, consumer psychology, investment behaviour, attention, emotion, and decision processes in human and AI-supported contexts. He has extensive experience with university teaching, public dissemination, and interdisciplinary communication.