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Helle Haur­um

Part-time Lecturer

Om

Institut
Institut for Afsætningsøkonomi
Room: SOL/D3.31
Emner
B2B B2C Branding Forbrugeradfærd Kunder Markedsføring

External lecturer at CBS. I supervise and give lectures in a wide range of topics all related to Marketing – for instance corporate branding, business projects, customer insights and markets.
MSc, HD and BA. 

Outside CBS I am working with the exciting challenges related to marketing optimisation. 
Keywords: customer journey management, sales, customer satisfaction, customer engagement and loyalty.

I hold a PhD from CBS and INSEAD. 

Supervision: Bachelor projects, Master’s theses, Master’s projects, Graduate Diploma in Business Administration (HD) final projects