The Centre for Sustain­ability is in­volved at the up­com­ing Green Busi­ness For­um

On November 20th at Kilen CBS the Green Business Forum is taking place with the following sessions from the Centre for Sustainability:

Andreas Rasche and Susanne Stormer present a session under the title: "What does it actually take to be a sustainability leader in 2026 — and how has that changed?"

Drawing on interviews with sustainability leaders from Denmark's largest listed companies, this session uncovers a quiet transformation happening inside corporate Denmark.

Today's sustainability leaders aren't just experts or advocates — they're integrators weaving sustainability into every function and business unit, translators turning complex sustainability challenges into the language of strategy, risk and commercial opportunity, capability builders equipping colleagues across the organization to take ownership themselves, and pragmatic challengers who push hard for change while staying grounded in commercial reality.

But here's the twist: the better these leaders do their job, the less the organization needs them to do it. Success means working yourself into obsolescence — building the very capabilities that make sustainability everyone's responsibility, not just one department's.

Join us to explore this paradox, and what it means for the future of sustainability leadership!

Steen Vallentin and Verena Girschik take part in two sessions under the title: Between Greenwashing and Greenhushing: How to Communicate Sustainability Under the New Rules. 

EU's Empowering Consumers Directive came into effect in September of 2026. Accordingly, the Danish Consumer Ombudsman has issued new and more restrictive guidance on how businesses are allowed to communicate their green ambitions. This session discusses tensions between aspirational talk and greenwashing in light of these recent developments.

While the directive is meant to protect consumers against inflated sustainability claims, it also involves a risk that such constraints can motivate businesses to greenhush and stand in the way of the green transition.

The first session consists of three presentations that set the scene for the topic and outline arguments for and against more restrictive regulation of corporate communication in the realm of sustainability. The second session moves from research to practice as sustainability professionals from Arla Foods and Andel Energi show what has changed in their communication and what challenges remain. This is followed by a panel debate with CBS scholars and practitioners.

Isabel Froes and Albina Dioba, along with Maribel Blasco, present an interactive session under the title: "Regenerative Learning: Engaging Head, Hands and Heart for Sustainability Learning."

In this session, CBS Permahaven invites participants to explore regenerative learning through a hands-on experiment in and around our permaculture garden. Together we will explore what happens when learning engages head, hands and heart, and consider what the garden can teach us about participation and collaboration in our organizations, classrooms, and working lives.