BSc in Business Administration and Digital Management

BSc in Business Administration and Digital Management gives you an understanding of the possibilities as well as challenges that digitalisation creates for companies. You will learn to work with strategy, data and technologies to manage digital transformations and business solutions.

Doing business in a digital age
Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.

Understanding digital strategies as part of business strategies
To manage this digital complexity businesses need specialists who not only understand digital innovation, data and technologies, but also the strategic goals organisations set and the business conditions and market challenges they face. This expertise is what BSc DM aims to help you develop. It does not focus on technology as such, but rather on the interactions and interrelations between technology, data, business and society. It is not so much about understanding specific IT systems or solutions as understanding how digital transformations and data-driven approaches open new ways of working and at the same time pose new challenges.

Traditionally, digital technologies are seen as “add-ons”. BSc DM instead sees digital transformations as something a modern company must integrate as part of everything it does. In particular, future managers and leaders will need to take responsibility for digital developments, rather than rely on consultants or their IT department.

A digital approach or plan is not something you add to an existing business model or plan – the two should go hand in hand through the whole development process. Or to put it simply: Today, a professional business mindset also needs to be a digital mindset.

A highly integrated approach to working with digitalisation
BSc DM comprises three main areas of study: business admini­stration, digital technologies and data, and sociological and organisational perspectives. Most of the courses combine and integrate elements from two or all three areas – and in some way, perspectives on digitalisation will be part of every single course.

In these integrated courses, you will work with traditional business topics such as finance, accounting, statistics, innovation, strategy and organisation. You will learn how to make sense of complex data, work with data analysis – how you collect, organise and gain insights – and how to create valuable know­ledge as a foundation for making qualified business decisions. You will also work with the many different options that are available to companies, and get an understanding of challenging and critical issues, such as data protection, privacy, ethics and responsibility. In addition, you will work with understanding digital transformations not only from the perspective of the individual company but also in terms of how they impact on a societal and global level.

Understanding these topics – and especially how they relate to and affect each other – will make you master a range of analytical methods that enable you to understand complexities, work in a structured fashion and develop effective digital business solutions.


More information about BSc in Business Administration and Digital Management

What you should be interested in if you choose BSc DM
In order to study BSc DM successfully and be happy with the programme it would be useful to be interested in:
  • digitalisation and how technology affects people and organisations.
  • how technology is developing.
  • how companies adapt to change.
  • working in an analytical way. Figuring out which questions are important for a company to ask in a given situation – and figuring out how to arrive at the answers to those questions
  • the world around you in general and social and cultural trends affected by technology and digitalisation in particular 
Challenges in BSc DM

Many of the challenges of studying at university are the same for all programmes.

Each study programme also has some particular challenges that are important to think about before you choose the programme. How well do these challenges correspond to the sort of person you are, how you like to work and the things you are good at?

Working analytically
For many students the biggest challenge of BSc DM will be learning to work in a very analytical way where the discussion of how you can best arrive at results is just as important as the results themselves. This is something that you need to be comfortable with.

Interdisciplinary courses
All of the courses are highly interdisciplinary and integrated. This can be challenging because it means that you need to think in a complex way where you juggle business and technology topics at the same time. 

Also, it means that it takes time before you fully understand how the different courses and topics relate to one another. Often it will not be until the second or third year that everything comes together in your head and you get a clear picture of all the aspects of the programme’s scope.

Maths as a tool
In about a third of the mandatory courses in BSc DM you will use maths as a tool. You will not use maths that is complicated beyond the entry requirement for the programme, but you need to be comfortable having courses where you use maths and do calculations at a practical level.

What BSc DM can give you
The programme will give you:
  • an understanding of business combined in combination with digital technologies, strategies and business applications
  • analytical tools for developing cutting edge digital business solutions

Competence profile

You can find more information about what you learn in the programme in the Competence profile for DM

Master’s programmes and career options

The clear majority of students from BSc DM are expected to continue on a two-years master’s programme for a total of five years of study. It is very much the master’s rather than the bachelor programme that determines which career paths that lay open to you.


Grade point average – 2022


Number of places – 2022


Quota 1 / Quota 2 – 2022

60% / 40%

Motivational essay

Yes - see Selection quotas

English - language requirement


English - specific entry requirement B with min. 6,0 grade average



History or social studies


Read about entry requirements and how to apply at bachelor admission


Sidst opdateret: Web editor - Student Communications // 11/10/2022