BSc in Business Administration and Digital Management

BSc DM gives you an understanding of the possibilities as well as challenges that digitalisation creates for companies. You will learn to work with strategy, data and technologies to manage digital transformations and business solutions.

About the programme

Doing business in a digital age
Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.

Understanding digital strategies as part of business strategies
To manage this digital complexity businesses need specialists who not only understand digital innovation, data and technologies, but also the strategic goals organisations set and the business conditions and market challenges they face. This expertise is what BSc DM aims to help you develop. It does not focus on technology as such, but rather on the interactions and interrelations between technology, data, business and society. It is not so much about understanding specific IT systems or solutions as understanding how digital transformations and data-driven approaches open new ways of working and at the same time pose new challenges.

Traditionally, digital technologies are seen as “add-ons”. BSc DM instead sees digital transformations as something a modern company must integrate as part of everything it does. In particular, future managers and leaders will need to take responsibility for digital developments, rather than rely on consultants or their IT department.

A digital approach or plan is not something you add to an existing business model or plan – the two should go hand in hand through the whole development process. Or to put it simply: Today, a professional business mindset also needs to be a digital mindset.

A highly integrated approach to working with digitalisation
BSc DM comprises three main areas of study: business admini­stration, digital technologies and data, and sociological and organisational perspectives. Most of the courses combine and integrate elements from two or all three areas – and in some way, perspectives on digitalisation will be part of every single course.

In these integrated courses, you will work with traditional business topics such as finance, accounting, statistics, innovation, strategy and organisation. You will learn how to make sense of complex data, work with data analysis – how you collect, organise and gain insights – and how to create valuable know­ledge as a foundation for making qualified business decisions. You will also work with the many different options that are available to companies, and get an understanding of challenging and critical issues, such as data protection, privacy, ethics and responsibility. In addition, you will work with understanding digital transformations not only from the perspective of the individual company but also in terms of how they impact on a societal and global level.

Understanding these topics – and especially how they relate to and affect each other – will make you master a range of analytical methods that enable you to understand complexities, work in a structured fashion and develop effective digital business solutions.

Hear students share insights about BSc DM

Hear students at BSc DM share some experiences and their thoughts about the programme.

What you should be interested in
To study BSc DM successfully and be happy with the programme it would be useful to be interested in:
  • digitalisation and how technology affects people and organisations.
  • how technology is developing.
  • how companies adapt to change.
  • working in an analytical way. Figuring out which questions are important for a company to ask in a given situation – and figuring out how to arrive at the answers to those questions
  • the world around you in general and social and cultural trends affected by technology and digitalisation in particular 

Why students chose BSc DM
Students at CBS come from all over the world, and all have different backgrounds. Hear students at BSc DM share their background, and why they chose to apply for the programme

Challenges and considerations

BSc DM has some particular challenges that are important to think about before you choose the programme. How well do these challenges correspond to the sort of person you are, how you like to work and the things you are good at?

Working analytically
For many students the biggest challenge of BSc DM will be learning to work in a very analytical way where the discussion of how you can best arrive at results is just as important as the results themselves. This is something that you need to be comfortable with.

Interdisciplinary courses
All of the courses are highly interdisciplinary and integrated. This can be challenging because it means that you need to think in a complex way where you juggle business and technology topics at the same time. 

Also, it means that it takes time before you fully understand how the different courses and topics relate to one another. Often it will not be until the second or third year that everything comes together in your head and you get a clear picture of all the aspects of the programme’s scope.

Maths as a tool
In about a third of the mandatory courses in BSc DM you will use maths as a tool. You will not use maths that is complicated beyond the entry requirement for the programme, but you need to be comfortable having courses where you use maths and do calculations at a practical level. 

Studying in English
If you are not used to studying in English or if you are not a native speaker, we recommend that you read more about what to consider before applying for an English-taught programme. See Studying in English on Student Life

Focus on collaboration from the first semester
BSc DM has focus on creating a good study environment from the beginning. On the first semester the exams are pass/fail and with focus on feedback. This will encourage students to engage more in discussing the course content and finding answers together.  More collaboration and engagement will increase the time and space for learning and settling down as a new student.

Hear a student guidance councellor share some challenges and considerations you should be aware of before applying to BSc DM.

The study environment
What is it like to study at BSc DM?
Listen to students sharing what it was like for them to start their programme and learn more about how the diversity at CBS has contributed to their experiences.
Career options and master's programmes
Competencies after BSc DM
The programme will give you:
  • an understanding of business combined in combination with digital technologies, strategies and business applications
  • analytical tools for developing cutting edge digital business solutions

Find more information about what you learn in the programme in the Competence profile for DM.

Master's programmes after BSc DM
The clear majority of students from BSc DM continue on a two-years master’s programme for a total of five years of study. Many continue on their natural progression, which is the master’s programme which academically builds upon your bachelor studies. 

It is very much the master’s rather than the bachelor programme that determines which career paths that lay open to you. Learn more about master's programmes and the natural progression here.

Hear a student guidance counsellor give insights to how you can create your own profile as well as share thoughts on career options and master's programmes.

Entry requirements

English - language requirement A
English - specific entry requirement B with min. 6.0 grade average (Danish scale)
Mathematics B
Social Studies OR International Economics
OR History of Ideas OR Contemporary History 
Motivational essay Yes - see Selection quotas

Read about entry requirements and how to apply at bachelor admission. 

Admission statistics
Grade point average 10.0                              
Number of enrolled students 169
Quota 1  / Quota 2 60% / 40%
Applicants (quota 2) 1408 (1243)
Foreign students 66%
Gender distribution - men / women 59% / 41%
Average age 20,9 year

See Admission Statistics for all bachelor programmes.


The page was last edited by: Web editor - Student Communications // 02/15/2024