BSc in Busi­ness Ad­min­is­tra­tion and Di­git­al Man­age­ment

I chose Digital Management because I’m fascinated by how innovation and technology transform business. I’m really enjoying learning how creativity, strategy, and digital tools come together in practice, and the BSc DM programme feels like the perfect fit. It excites me to explore new solutions and be part of the changes shaping the digital world. 

What I like most about Digital Management is the variety of subjects, combining both theoretical perspectives and practical skills. I also really value how international the programme is and what a nice group of students we have which makes learning together even more rewarding. The opportunity for an exchange semester is another highlight of the programme. 

One of the things I find most difficult is balancing studies with work and extracurricular activities. There are so many exciting opportunities both inside and outside CBS, but it can be challenging to find the right balance and make sure there’s also time to recharge. I’m still learning as I go along. 

Something I would have liked to know before starting is how broad the programme really is – you get to explore many different areas, including some you might not expect to enjoy. Coding also seemed intimidating at first, but I quickly realised it’s fun and manageable with practice, and it gave me confidence to try new things. 

After finishing the programme, I would like to continue my work at Pandora where I’m gaining valuable experience in the retail and digital space. At the same time I plan to pursue a master degree to deepen my knowledge and specialise further, so that I can build a career at the intersection of business, innovation and technology. 

If I could give my old self a piece of advice, it would be to have patience – what’s meant for you will come along at the right time. Plans might shift along the way, but often the best opportunities appear when you least expect them. 

I chose BSc DM as my study programme because of my long-standing fascination with technology – a field in which I have always envisioned building a career. I also took Business Studies in upper secondary school and wished to go on developing in this area, so the combination of both interests naturally led me to Digital Management. Furthermore, the programme’s strong emphasis on collaboration greatly appealed to me, as I thrive in team-oriented settings. 

What I like best about the programme is the way it introduces us to technical subjects in a practical and accessible manner.  For example, when working with topics such as machine learning, we not only gain an understanding of the underlying concepts but also learn how to apply the tools in practice. I find it rewarding that the programme strikes a balance between accessibility and depth, making complex subjects both manageable and engaging. 

What I find most difficult about the programme, and about university in general, is adjusting my study habits from upper secondary school to the demands of university. At university, independent study and long-term preparation are much more important, and the methods that once worked for me no longer apply in the same way. It has required me to rethink my approach to learning, plan more carefully, and take greater responsibility for staying on top of the workload. 

I would have liked to know how important it is to develop strong study routines early on. At university, the workload is structured differently than in upper secondary school, and preparing consistently throughout the semester makes everything much easier. Keeping this in mind before I started could have saved me some trial and error. 

A BSc in Digital Management opens up a wide range of opportunities, which makes it difficult to say exactly what I would like to do after graduating. If I had to choose today, I would probably pursue a master programme, whether in Denmark or internationally, that builds upon the technical side of Digital Management. However, I also see value in taking some time to travel before moving on to the next stage of my studies or career. 

If I could give myself a piece of advice before starting university, it would be to prioritise learning how to structure my time well. University offers many opportunities both inside and outside the classroom, and finding a balance between studies, work, social life and personal activities is essential. It is also important to remember that it is okay to say no at times in order to focus on what matters most. 

I have always been interested in digitalisation and in how companies adapt their ways of working to keep up with ever-evolving technologies. However, it was during my gap year when I worked in a job focused on handling data that my interest in digitalisation truly grew. I became curious about how to develop smarter solutions and the potential for everyday optimisation. It quickly became clear to me that, with the pace of change in today’s world, Digital Management was the programme most relevant to both my job situation and my personal interests. 

What I have liked the most are the tools and knowledge that I have gained from the various courses so far which I feel I can apply to my work. Another thing I really liked was definitely the warm welcome we got when we started. I had never imagined BSc DM to be such an open and helpful environment. This programme is definitely known for people helping each other which I think is very valuable. 

What I found most difficult was getting back into studying after my gap year. I had to get used to taking notes and writing academically again, but it quickly came back to me. The same goes for studying in English instead of my native language. At first it was a big change to suddenly be taking notes, having conversations and attending lectures in English. But you figure it out quite fast, and now I see it as something that will be an advantage in later life. 

When I applied for the BSc DM programme, I mostly just looked at what further opportunities it could offer – however I wish I had paid more attention to the different courses that form part of the programme. That way I could have been more prepared for what was to come, and for what I was actually going to learn. For some of the more challenging courses, which are heavily math-based, I definitely think revising the general mathematics rules could have been useful, after not having had maths for a few years.  

Personally, I went to CBS with the thought of this being a five-year learning experience, meaning that I intend to take a master degree here as well. I have just started my second year, so I still have time to figure out exactly which master programme I will lean towards. I mostly think I will lean towards the relevant master programme for BSc DM; however, I think it is important to allow your mind and your interests to change throughout your studies as you learn more about your interests.  

Don’t worry if you struggle and find studying difficult at first. It takes time to figure out the best way for you to study, and which techniques are best for you as an individual to use in order to meet your goals. So don’t compare yourself to others, as everyone has different backgrounds, experiences, and ideas of what their journey at CBS has to offer in the end.  

I chose Digital Management because of the growing importance of digitalisation and the rapid pace of change that is shaping our businesses through digitalisation. I have a personal interest in understanding these transformations and find it relevant to remain aware of their impact. Moreover, I was drawn to CBS because of its position as a leading business school in the Nordics. Combining a top-tier academic environment with a forward-looking focus on digitalisation, Digital Management was the ideal choice for me. 

What I have enjoyed most in my first year in BSc DM has been learning how to effectively identify and extract relevant insights from data. Through the various courses, I have gained valuable knowledge in programming and information technologies to make the processes more efficient and structured. In addition, BSc DM offers an intensely collaborative environment, in which we, as students, view each other not as competitors but as partners who prioritise supporting and helping each other. This culture of cooperation has made my first year more exciting, knowing that my peers are eager to learn and succeed together. 

At the beginning of my studies, I struggled to find the most effective study methods. Finding the study techniques that truly work for you is something that takes experimentation and patience. You have to try different methods before you discover the approach that makes your learning more efficient. However, once you find a strategy that fits, the difference is significant and rewarding in the end. 

Take a deep breath and trust the process. Starting at university can feel overwhelming, with a new city, new people, and so many unknowns. But it’s important to remember that everyone is in the same situation and feeling just as nervous and uncertain as you. Embrace it as part of the journey and view each moment as a valuable experience. 

After completing Digital Management, I plan to pursue a master programme at CBS to further specialise and deepen my studies. One of the strengths of BSc DM is the wide range of opportunities it provides in relation to the master programmes, without limiting you to a single predefined path. 

Don’t stress too much about the unknowns! If you ever feel stuck on a topic or struggle to understand something, there’s always help available from professors, teaching assistants or fellow students. There are so many opportunities for programming workshops and the support of others, so it can all work out in the end. So relax, take advantage of the resources around you, and make sure to enjoy the journey of being a student! 

I chose to study Business Administration and Digital Management after taking an elective course in high school that focused on organisational structures, management and motivation. This sparked my interest in business administration. I have also always enjoyed exploring different tech applications, and with several members of my family working in the tech industry it naturally made me curious about the field. Additionally, since digitalisation continues to play a big role in society and business, this programme felt like the right choice for me. 

In BSc DM I really like how open and supportive everyone is, as well as the focus on collaboration in class and the social gatherings outside of class. This creates a really welcoming community where studying becomes more enjoyable, not only because I learn about interesting new topics, but also because I can spend time with friends along the way. 

What I find difficult in BSc DM, and perhaps at university in general, is that almost everything we learn feels completely new. In upper secondary school, most subjects were at least somewhat familiar, but a lot of the material here is completely different. I found it difficult to accept that it takes time to really grasp the subjects, and that I won’t understand everything right away, but I have learned that it is part of the process, and that it gets better. 

I would have liked to have known how much the different courses build upon each other from semester to semester, as it would have made me more aware of the need to keep up from the start. Even the less exciting ones are important, since what we learn in those will reappear in a different course later on. I also did not realise how much coding would be part of the programme, which would have been good to know beforehand and make it less of a shock. 

After finishing my bachelor degree, I plan to continue my studies with a master programme, most likely also at CBS. However, I really enjoy skiing, so I am considering taking a gap year in between to spend another season as a ski instructor. This would give me time to pursue a passion of mine before moving on to the next stages of my studies and career. 

Don’t be nervous about not finding the right people, because BSc DM is a big programme, and everyone is so open and welcoming. Also, try not to stress too much about forcing yourself through every single reading if you feel overwhelmed by academic pressure. You will find that the people around you are always willing to share ideas, support each other and exchange experiences. In the end, just put yourself out there and you’ll find your place.