BSc in Business Administration and Digital Management
BSc DM gives you an understanding of the possibilities as well as challenges that digitalisation creates for companies. You will learn to work with strategy, data and technologies to manage digital transformations and business solutions.
About BSc in Business Administration and Digital Management
Why choose BSC DM?
Turning data into insights
You want to learn how to collect, analyse and use data to understand customers, markets and processes — and how to turn these insights into smarter decisions and better strategies.
Strategic digital thinking
You want to learn how digital transformations go hand in hand with overall business strategy. On BSc DM, digitalisation is not treated as an add-on. It is seen as something that should be fully integrated into how organisations operate and create value.
Managing digital transformation
You are interested in how digital transformation affects organisations, employees, and ways of working. You want to understand how to lead change and help organisations adapt—so that new technologies truly make a positive difference.
HEAR ABOUT THE PROGRAMME
Get an insight into what BSc DM is all about and what you will learn during the programme.
Where business meets digital thinking
Digital technologies are reshaping how companies work, compete and create value. From AI and data analytics to social media and e-commerce platforms, businesses need to think digitally in everything they do. On BSc DM, you learn how to navigate this complexity and use digital tools and data to make better decisions and develop responsible strategies for digital transformation.
Work with data
Companies gather vast and complex datasets, and you will learn how to collect, organise and analyse this data. You will use it to uncover insights into customer behaviour, market trends and operations, helping businesses make better, data-driven decisions.
Working responsibly with tech
You will also dive into key topics such as data privacy, regulation and ethics, learning how to use technology securely, fairly and effectively. You will explore how digital technologies - like AI, algorithms and automation - are shaping the world around us, in business and in social life.
Make information work for the business
You will work with how information is managed and shared in companies. You will also learn how digital tools and the flow of information shape how companies communicate, make decisions, and create value — both within companies and with external partners.
STUDENTS SHARE THEIR INSIGHTS
Thomas, Vera and Tobias share their thoughts about BSc DM.
Managing change in a digital world
Digitalisation and innovation drive change in organisations and societies. To understand this impact, you need to know how companies are structured and operate, and how change affects businesses, employees and society. You learn how to manage change and improve processes - such as introducing new digital tools in ways that support employees or helping teams adapt to new systems. The goal is to ensure that technologies are not only adopted but also create real business value.
Understanding business to create value
Digitalisation only creates value when it supports the company’s strategy. That is why you will learn how organisations work and how they are influenced by trends and changes in society.
You will gain a general understanding of business administration, such as marketing and finance. This way, you understand how digital platforms are reshaping marketing strategies or how analytics are used in financial planning.
Digital thinking is a business skill
BSc DM helps you see where digital tools truly make a difference and when they do not. You learn to weigh benefits, costs and risks, and to see how data, platforms and automation can improve decisions and efficiency. Digital thinking becomes a skill you can use to improve your ability to think critically about your decisions and act responsibly in business and society.
Come to Open Days
Visit us for Open Day and learn more about which programmes might be the right fit for you. You can also meet our students and talk to our staff.
We look forward to seeing you!
Structure
Economics and mathematics
Digital technologies change the ways in which businesses function, cooperate and compete in an often-international environment. To understand how digital technologies affect businesses you will need to become adept in economics, accounting and finance while also understanding significant market transformations caused by digitalisation.
IT and technology
At BSc DM, you will learn how digital technologies reshape virtually all aspects of doing business in the 21st century. We focus on the relationship between digital transformations and management, considering both the promises and limits of new technologies and data-driven approaches for contemporary organisations.
Organisation and management
An important issue facing managers is how to manage and facilitate digital transformations within organisations. At BSc DM, you will gain insight into the realities of – and potential difficulties associated with – leading organisation-wide transformations in ways that ensure employee motivation and commitment.
Culture and society
The rise of digital technologies affects not only businesses and other organisations but also society as a whole. At BSc DM, we place the organisation in a larger socio-political context both affected by and affecting the conditions for digital management (e.g. through changing regulation).