Sus­tain­able Man­age­ment of Cul­ture and Tour­ism Ser­vices, 1st Year Pro­ject

Course content

This course aims to equip students with the tools, concepts, and theories needed to navigate the specific challenges that arise in the sustainable management of culture and tourism industries. Students will explore the evolving landscape of the tourism and creative industries and the management of cultural institutions, delving into the intricate demands and challenges associated with the sustainable planning, development, and delivery of tourism and cultural services. The course highlights the common challenges these sectors face, such as managing the creativity of specialized professionals and frontline employees and dealing with uncertain external environments shaped by shifting consumer tastes, new policies, and growing sustainability demands. By the end of the course, students will have a deeper understanding of the managerial strategies needed to overcome the complexities of the culture and tourism sectors, ensuring they are well-prepared to address current industry trends and future sustainability challenges.