Strategy in a Service Perspective: Arts and Culture
About the course
What you will learn
At the end of this course, students should:
- Understand the particular strategic challenges associated with service firms.
- Understand the key issues of strategic management: Value creation, value appropriation, superior positioning, and (sustained) competitive advantage.
- Be able to explain and discuss the strategic management theories and models introduced in the course.
- Be able to explain and discuss Be able to explain and discuss the links between the different theories and models introduced in the course. strategic management theories and models introduced in the course.
- Be able to identify and apply relevant strategic management theories and models to analyze practical situations and issues related to firms’ strategy.
- Understand the implications of digitalization for strategy formulation and implementation.
- Understand how various functional areas fit together and influence the performance of the firm, which provides an important way in which this course serves an integrative purpose relative to the other courses in this program.