Strategy Analysis

About the course

Emner

Strategi Driftsøkonomi Ledelse

Course content

The decision to enter new markets is among the most consequential choices that managers can make. Some firms achieve dramatic growth rates by reaching new customers while others are crushed by global competitors. Firms can maximize their odds for success by developing a comprehensive understanding about the strategic assets underpinning their competitiveness and whether they can be transferred to other markets. The competences for performing such a strategy analysis before a firm decides to enter new markets are at the heart of this course.

Students will acquire knowledge about state of the art concepts and frameworks from corporate strategy. They will be able to perform strategic analyses of their own firm and evaluate the competitiveness of competitors. Further, students will acquire competences in considering the wider consequences of firm strategy for technological progress and addressing grand challenges. By concluding the course, students should be able to assess strategic potentials comprehensively and communicate strategic choices convincingly to relevant stakeholders.

See course description in course catalogue

What you will learn

The goal of this course is to develop competences linking strategy theory and practice within the content of the course. In the exam, students must demonstrate this ability through an in-depth case analysis. Specifically, the learning objectives are demonstrated in the exam to the degree to which students can perform along the following dimensions:

The thoroughness of the understanding of the relevant strategy theory.
The ability to choose and apply relevant theories to solve the case problem(s), establish link to the relevant academic literature, integrate case data and information with analysis frameworks and theory.
The quality of the case analysis in terms of relevance of aspects and issues discussed.
The consistency as well as stringency in reasoning.
The ability to reflect critically on own conclusions and recommendations.

Course prerequisites

Students should be familiar with basic concepts and theory of strategic management, such as the Resource Based View or Porter's Five Forces.

Facts

Level

Kandidat

Type

Valgfag

ECTS

7,5

Code

CCMVV2449U

Teaching periods

Efterår – 1. quarter

Academic year

2024/2025

Status

Available places

Teaching language

English

Teaching Format

På campus

Exams

Skriftlig eksamen på campus
Individual exam, efterår

Assessment type

7-trins skala