Stat­ist­ics

Course content

This course provides an amicable introduction to the core concepts of statistics. Focusing on understanding and application this course is accessible to students without a strong mathematical background. Starting from the basics of understanding and describing quantitative information and probabilities the course will cover the essential aspects of statistics, such as sampling theory, statistical inference and null-hypothesis testing. Students will learn to use analytical software and acquire the ability to answer quantitative research questions using the appropriate techniques. Methods of analysis are oriented towards consumer research and include the study of group differences, relationships, and multivariate analyses. Strengthening skills to read, evaluate, and communicate the results of statistical analyses will enhance students' ability to use quantitative data in a meaningful way. Students will become familiar with the use of basic mathematical notations and learn to solve simple problem sets linked to statistical questions.