Service Management Foundations: Tourism and Hospitality

Om faget

Emner

Statistik Kvantitativ metode Serviceledelse Oplevelsesøkonomi

Fagets indhold

The course presents key concepts and foundations of one of the following fields: (1) tourism and hospitality, (2) arts and culture, and (3) service innovation. Each field represents the study focus for one of the three specializations in the SEM program. The course provides a succinct yet comprehensive introduction to each specialization and field of study, by giving a general overview of service industries and their development. The course discusses the importance of services in the context of each field of study (see 1, 2, 3 above).

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Det lærer du

In order to be awarded the highest grade (12) the student would have to fulfill the following course objectives:

Explain and discuss the concepts and theories presented through the course
Analyze and discuss the structure and development of service sectors presented during the course
Apply concepts and models presented throughout the course to specific cases, and discuss their strengths and weaknesses

Fakta

Niveau

Bachelor

Type

Obligatorisk fag

ECTS

7,5

Fagkode

BSTHO1001U

Undervisningsperiode

Efterår – semester

Studieår

2024/2025

Status

Ledige pladser

Sprog

Engelsk

Undervisningsform

På campus

Eksamen

Skriftlig eksamen på campus
Individuel eksamen, vinter

Bedømmelse

7-trins skala