Course content
In the context of today’s swiftly evolving digital landscape, the ability to effectively harness artificial intelligence (AI) is essential for organizations seeking to maintain a competitive edge in sales and services. This course aims to equip participants with an in-depth understanding of how AI can act as a transformative agent in enhancing sales processes and driving substantial revenue growth in a B2B and frontline management context.
In this course, students will engage in an exploration of the diverse landscape of AI technologies. They will, for example, discover the capabilities of natural language processing and analyze the benefits of predictive analytics. Attendees will gain essential insights into the various applications of AI within the sales and service sector. Whether it involves improving frontline selling, sales prospecting methods, enhancing lead generation tactics, fostering customer engagement, or refining sales forecasting approaches, students will develop a sophisticated understanding of how AI can be leveraged to achieve measurable outcomes and promote business success. They will also be able to critically assess under which circumstances an AI solution is a valuable solution to sales organization.
The main topics that will be discussed in the course;
- Grasping the fundamentals of AI
- Overview of AI applications in sales and services
- Application of AI in the contexts of frontline selling, prospecting, lead generation, building customer relationships, fostering customer engagement, sales forecasting etc.
- Ethical considerations of AI-driven selling
This course DOES NOT focus on programming AI tools or the statistical concepts underlying AI. Instead, it adopts a practical approach, exploring how and where AI can be effectively applied in contemporary marketing.
See course description in course catalogue