BSc in Business Administration and Digital Management
Managing Communication, Marketing and Relations
About the course
What you will learn
- Theories and approaches to the management of communication, marketing and relations.
- Select relevant theory for the conceptualisation and analysis of the logics and practices of digital media and data in communication, marketing and business-society relations.
- Discuss and critically reflect on organisational and societal opportunities and challenges in relation to the role of digital media and data in communication, marketing and business-society relations. Reflect on opportunities and challenges in relation to the role of digital media and data to communication, marketing and business-society relations