Di­git­al Busi­ness Mod­els and EU Reg­u­la­tion

Course content

This course explores the relationship between regulation and digital business model and strategies. Digital transformation is the adoption of digital technology to digitize non-digital services or operations. Modern businesses face a sea of digital laws, mostly originating in the EU. This course teaches the students to:

a) understand the laws, their origin and content

b) formulate proper strategic responses to them

The course, in taking the law & management approach, aims to provide understanding on how law can be used proactively to attract customers, compete successfully, strengthen performance, and achieve organisational goals (NN #3 and #4).

The main aim of the course is to enable the students to understand: first, how digital world is regulated and second, how strategy is affected by such models of regulation.  In that sense, the course starts with the idea of digital transformation and disruption and how these are related to policymaking and lawmaking. It continues with an introduction to IT regulation from the EU perspective (with some elements of comparison with the US). Three main areas are then explored:

- platforms as intermediaries

- the importance of generating, using and trading data for modern economy and data-based business models

- the AI