Change and Di­git­al Trans­formation in Tour­ism and Hos­pit­al­ity

Fagets indhold

The course portrays digital technologies an exciting opportunity for business to transform to new organizational forms and compete in the new global markets. There are numerous business opportunities to develop innovative digital services in the hospitality sector. Focusing on digital business ventures and digital transformation of incumbents, students will be taught concepts, tools and frameworks that are useful in analyzing digital transformation and datafication of tourism and hospitality sector, focusing on digital transformation of incumbents and developing a sustainable strategy. The special characteristics of the digital services and the role of data in the hospitality sector will be integrated in order to build sustainable strategies for incumbents’ digital transformation in the light of competitive dynamics in the international digital arena.

The course includes the following topics: digital platform elements such as network effects, positive feedback in creating the installed customer base, multi-sided networks etc., and value capture and value creation strategies through big data, for digital platforms and global competitive dynamics in the digital battlefield. Specific topics of interest for new digital business ventures will be covered, such as, sharing economy platforms and key success factors, exploitation of big data for value capture and value creation activities.