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MSc in Economics and Business Administration in General Management and Analytics

The Busi­ness of Sports

Om faget

Emner
Økonomi Driftsøkonomi Management

Fagets indhold

The aim of this course is to understand and to analyze firms operating in the sport sector and their business environment. Sport is not only a relevant sector for the economy of developed countries, but it has also an impact on the culture of a society. Furthermore, sport firms and their business environment are characterized by peculiarities which can be answered employing the basic principle of business and economic tools.  

 

The course can be divided into three parts. The first part of the course analyzes analogies and differences of the sport business with respect to other traditional sectors. The concept of sport leagues, the difference between sport and economic results, the role of stockholders and the influence of advertising and media will be studied. The second part deals with leadership and team management. Finally, the third part shows new issues that are affecting professional sports, such as internationalization, difference between American and European models and teams’ accounting. A particular emphasis will be given to Scandinavian cases.

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Det lærer du

After completing this course, the students should be able to:

  • Demonstrate a good knowledge of the distinctive business and economic features of firms operating in the sport sectors.
  • Identify the critical challenges, management decisions, and the potential cultural and sociological spillovers of sport on the society.
  • Develop a well-defined and coherent analysis in regard to the course topic and prove evidence of a comprehensive knowledge of the literature and the theories.

Course prerequisites

Completed Bachelor degree or equivalent. A basic knowledge of microeconomics is suggested.

Fakta

Niveau
Kandidat
Type
Valgfag
ECTS
7,5
Fagkode
CGMAI3007U
Undervisningsperiode
Sommer
Studieår
2025/2026
Status
Ledige pladser
Sprog
Engelsk
Undervisningsform
På campus
Eksamen
  • Skriftlig opgave
    Individuel eksamen, sommer
Bedømmelse
  • 7-trins skala