Business: Concepts and Prototypes

Om faget

Emner

Iværksætteri Innovation

Fagets indhold

This course offers theories of value creation from social construction and process perspectives. It utilizes various frameworks (value proposition and prototyping) and processes (i.e., concept development and testing; feasibility; and participatory design) for developing ideas into concrete business concepts and organizational forms. The class is taught in a studio format. Based on knowledge gained from: assigned readings, short lectures and cases, class discussions and group exercises; the class develops, modifies and refines a series of business concepts and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular business idea. Students will be responsible for developing and refining a business concept and a prototype for a specific idea during the term.

The outcome of this process will be the Mandatory Assignment. The Mandatory Assignment is graded as “Pass/Fail” on an individual basis. Students must receive a “Pass” before being allowed to take the Final Exam. The Final Exam will be a 10-page take home assignment.

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Det lærer du

The student should be able to :

Create and analyze the value of an idea through the application of value proposition design, prototyping procedures and iterative testing participatory design methods.
Create and analyze the use of various presentation modalities for bringing ideas into concrete realities that others can experience.
Demonstrate analytical knowledge on the process of creating value through concepts and prototypes.
Demonstrate analytical knowledge on collaborative processes.

Fakta

Niveau

Kandidat

Type

Obligatorisk fag – også udbudt som valgfag

ECTS

7,5

Fagkode

CSIEO1701U

Undervisningsperiode

Efterår – semester

Studieår

2024/2025

Status

Ledige pladser

Sprog

Engelsk

Undervisningsform

På campus

Eksamen

Skriftlig opgave
Individuel eksamen, efterår

Bedømmelse

7-trins skala