Selma Kadic-Maglajlic
Associate Professor
Telefon
Office: +4538152143
Departments
Institut for Afsætningsøkonomi
Room: SOL/C3.07
B2B
Markedsføring
Service
Digitalisering
Kunstig intelligens
Salg
Primary research areas
Sales Management & Buyer–Seller Relationships
Exploring how salespeople and organisations build, sustain, and sometimes damage customer relationships, with a focus on trust, ethics, and value creation in B2B contexts.
Dark Side of Sales Behavior
Studying opportunism, incivility, xenophobia, and other negative behaviours in sales interactions, and how they affect performance, customer outcomes, and organisational culture.
Marketing Ethics & Responsible Business
Investigating ethical decision-making in marketing and sales, with emphasis on responsible leadership, organisational justice, and long-term sustainability of business practices.
AI, Technology & the Future of Selling
Analysing how digital tools, AI, and data-driven platforms reshape sales processes, customer engagement, and marketing strategies, balancing efficiency with ethical concerns.
Exploring the human side of marketing and sales
I study how human behaviour, ethics, and technology shape sales and marketing. My work helps organisations build responsible, data-driven practices that improve performance while benefiting society. I bring companies into the classroom and am always open to collaborating with industry partners. I also teach, consult, and speak internationally to inspire the next generation of marketing and sales leaders.
Links
Neuroticism may not be as fixed as we think. In this TEDx talk, Selma explores how job demands can reshape personality.
Link
Sales jobs make people neurotic, but employers can protect workers’ health – just look at the construction industry.
Link
Selma and Michel discuss how AI can streamline administrative tasks and enhance decision-making in sales.
Link
Outside activities
Consultant, Marketing & Sales Strategy, 2015–current
Advising organizations on sales, marketing, and responsible business practices.
Advisory Board Member, Includovate, 2022–current
Advising on inclusive business models and gender research.
Advisory Board Member, Rootically, 2019–current
Supporting business development and market growth strategies.