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Daniela Micu

Postdoc

Emner
B2B Design Startup Markedsføring Salg Kunstig intelligens

Primary research areas

AI in Sales Management

AI in sales in sales can be discussed in many ways: the AI tools that can be used to address a business challenge, the adoption of the said tools, or the ethics of AI. My work takes a managerial perspective, and I am keen to investigate the decision-making processes pertaining to the exploration and implementation of AI in sales organizations.

Design science research

Design science is a pragmatic problem-solving approach that provides us with the means to develop artifacts that improve future outcomes. In my research I utilize this method, and I am interested in advancing its use in the marketing field.

B2B marketing

Marketing focused on building value-driven relationships between businesses, as well as the impact of decisions at the employee, management and organization levels.

Sustainable value creation

Building long-term value through sustainable business practice.

From research to real-world relevance

My research draws from my doctoral thesis on design science in management and marketing, is cross-disciplinary and explores various problems on the B2B agenda. Given my background in practice in marketing and technology, I am always looking forward to research, teaching and in general discussing the many challenges at the intersection.  

I consider myself a translator between B2B marketing and tech, and I’m looking forward to the hybrid new world, with both benefits and new challenges to research! 

My research supports: 

- To translate complex tech offerings into understandable value (BizTech); 

- Startups and small companies; 

- B2B companies to address challenges such as increase performance using AI in sales and marketing; 

- Cross-disciplinary research using design science; 

- Sustainable business development.