Center for Tourism and Hospitality Management (THM)
THM brings together researchers at the Department of Marketing who study tourism and hospitality management through qualitative and quantitative methods, with a particular focus on tourist behavior, destination branding, and consumer culture.
About (Panel content)
About THM
The Center for Tourism and Hospitality Management (THM) brings together colleagues at the Department of Marketing who work within tourism and hospitality management. Research and teaching connected to the center address central issues in tourism through rigorous qualitative and quantitative methods.
THM covers a broad range of topics with a particular focus on tourist behavior and decision-making, destination image and branding, measuring tourism performance, and consumer culture theory. Members collaborate on research, funding applications, teaching, and supervision, and they support courses at CBS that teach tourism and hospitality management or include related perspectives.
Vision and research excellence
The vision for THM is to be the leading research center in Scandinavia, among the top five in Europe, and among the top twenty worldwide. THM aims to contribute to dedicated tourism and hospitality management courses at the MSc and PhD levels at CBS.
Members publish cutting-edge research in leading tourism journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, and International Journal of Hospitality Management, as well as in top marketing journals.
Awards and recognition
THM members have received numerous national and international awards, including the Charles Goeldner Award and the J. Desmond Slattery Award. National distinctions include the Danish Marketing Research Council (DMR) Award and Tietgen’s Gold Medal.
Working towards becoming a Center of Excellence remains both a goal and a strategic step for strengthening the center’s international position.
Collaboration and business engagement
THM members apply for funding and collaborate with commercial partners, which strengthens business knowledge and research relevance. Members also involve businesses in teaching activities.
The center publishes at a high level and aims to recruit additional PhD students to build the critical mass required for Center of Excellence status.
Contribution to the academic community
THM contributes actively to the wider academic community. Several members serve as reviewers for leading journals and participate in key conferences in the field.
Members hold editorial roles and sit on editorial boards for prominent journals.
Chairs and contact persons
Follow THM on LinkedIn
People (Panel content)
People at THM
The Center for Tourism and Hospitality Management (THM) brings together researchers working on tourism and hospitality management at the Department of Marketing. The group includes senior faculty, associate professors, and researchers contributing to the center’s work on tourist behavior, branding, performance measurement, and consumer culture.
Centre Director
Florian Kock
Affiliated Members
Albena Jensen
CEO at Visit Carlsberg & Chair at UMAMI
Albert Assaf
Professor at University of Massachusetts
Robin Nunkoo
Professor at University of Mauritius
Astrid Nørfelt
PhD Fellow at RMIT University
Research (Panel content)
Research at THM
Research at the Center for Tourism and Hospitality Management (THM) explores key issues in tourism and hospitality management through rigorous qualitative and quantitative methods. Current work examines sustainability challenges, tourist behavior, destination image, mobility, and the societal implications of tourism-dependent economies.
THM members contribute to international research collaborations, publish in leading journals, and engage with topics such as overtourism, CO₂ emissions from travel, and the economic effects of global mobility patterns.
Transformational Capabilities and Education Excellence
THM members constructed a new Master’s programme in Sustainable Tourism and Hospitality Management (STHM), launched in Fall 2021. Planned PhD courses are designed to be open to international PhD students at other universities.
Exploration of Big Challenges and Wicked Problems
THM members work as project leaders and contributors on major topics such as sustainability of tourism consumption and mobility, overtourism, CO₂ emissions from travel, and issues related to flight shame. These topics are explored by individual researchers and through international research groups.
Interdisciplinary and Collaborative Projects
THM members collaborate internationally through editorial work, contributions to leading journals, and research partnerships. They also collaborate with students and engage in funding applications involving business partners.
Societal Relevance and Impact
THM researchers address societal challenges linked to mobility and sustainability. Research examines pressures on tourism-dependent destinations, including overtourism in cities and the economic consequences of reduced international travel. The center contributes to understanding the effects of COVID-19 on tourism and to proposing solutions to job losses locally, nationally, and internationally.
Publications
2021 (Panel content)
Assaf, A. G., Tsionas, M. G., Kock, F., & Josiassen, A. (2021). A Bayesian Non-parametric Stochastic Frontier Model. Annals of Tourism Research, 87, 103116.
Karl, M., Kock, F., Ritchie, B. W., & Gauss, J. (2021). Affective Forecasting and Travel Decision-making: An Investigation in Times of a Pandemic. Annals of Tourism Research, 87, 103139.
Zenker, S., Braun, E., & Gyimothy Mørup-Petersen, S. (2021). Too Afraid to Travel? Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS). Tourism Management, 84, 104286.
Jiménez-Barreto, J., Loureiro, S., Braun, E., Sthapit, E., & Zenker, S. (2021). Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective. International Journal of Hospitality Management, 94, 102872.
2020 (Panel content)
Cassinger, C., Gyimothy, S., & Lucarelli, A. (2020). 20 years of Nordic Place Branding Research: A Review and Future Research Agenda. Scandinavian Journal of Hospitality and Tourism.
Gyimothy, S., Pérez, S. M., Meged, J. W., & Wilson, J. (2020). Contested Spaces in the Sharing Economy. Scandinavian Journal of Hospitality and Tourism, 20(3), 205-211.
Ioannides, D., & Gyimothy, S. (2020). The COVID-19 Crisis as an Opportunity for Escaping the Unsustainable Global Tourism Path. Tourism Geographies, 22(3), 624-632.
Josiassen, A., Kock, F., & Norfelt, A. (2020). Tourism Affinity and Its Effects on Tourist and Resident Behavior. Journal of Travel Research.
Zenker, S., & Kock, F. (2020). The Coronavirus Pandemic: A Critical Discussion of a Tourism Research Agenda. Tourism Management, 81, 104164.
2019 (Panel content)
Ahn, J. S., Assaf, A. G., Josiassen, A., Baker, M. A., Lee, S., Kock, F., & Tsionas, M. G. (2020). Narcissistic CEOs and Corporate Social Responsibility: Does the Role of an Outside Board of Directors Matter? International Journal of Hospitality Management, 85, 102350.
Farrelly, F., Kock, F., & Josiassen, A. (2019). Cultural heritage authenticity: a producer view. Annals of Tourism Research, Volume 79, 2019, 102770, ISSN 0160-7383.
Kock, F., Josiassen, A., & Assaf, A. G. (2019). The Xenophobic Tourist. Annals of Tourism Research, 74, 155-166.
Kock, F., Josiassen, A., & Assaf, A. G. (2019). Toward a Universal Account of Country-induced Predispositions: Integrative Framework and Measurement of Country-of-origin Images and Country Emotions. Journal of International Marketing, 27(3), 43-59.
Kock, F., Josiassen, A., Assaf, A. G., Karpen, I., & Farrelly, F. (2019). Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior. Journal of Travel Research, 58(3), 427-439.
Nørfelt, A. W., Kock, F., & Josiassen, A. (2019). Tourism Xenophilia: Examining Attraction to Foreignness. Journal of Travel Research, 59(8), 1386-1401.
Woo, L., Assaf, A. G., Josiassen, A., & Kock, F. (2019). Internationalization and Hotel Performance: Agglomeration-related Moderators. International Journal of Hospitality Management, 82, 48-58.
Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019). How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study. Tourism Management, 71, 197-212.
2018 (Panel content)
Gyimóthy, S. (2018). Transformations in destination texture: Curry and Bollywood romance in the Swiss Alps. Tourist Studies, 18(3), 292-314.
Gyimóthy, S., & Meged, J. (2018). The Camøno: A communitarian walking trail in the sharing economy. Journal of Tourism Planning and Development, 15(5: Special issue), 496-515.
Hede, A-M., Thyne, M. A., Josiassen, A., & Garma, R. (2018). Comparing Event Attendees and Their Telecast Audiences: A Case Study of a Commemorative Event. Event Management, 22(4), 555–569.
Kock, F., Josiassen, A., & Assaf, A. G. (2018). On the Origin of Tourist Behavior. Annals of Tourism Research, 73, 180-183.
Kock, F., Josiassen, A., & Assaf, A. G. (2019). Scale Development in Tourism Research: Advocating for a New Paradigm. Journal of Travel Research, 58(7), 1227-1229.
Wieland, A., Kock, F., & Josiassen, A. (2018). Scale Purification: State-of-the-art Review and Guidelines. International Journal of Contemporary Hospitality Management, 30(11), 3346-3362.
Braun, E., Eshuis, J., Klijn, E. H., & Zenker, S. (2018). Improving place reputation: Do an open place brand process and an identity-image match pay off?. Cities, 80, 22-28.
Eshuis, J., Braun, E., Klijn, E. H., & Zenker, S. (2018). The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, 36(5), 916-936.
2017 (Panel content)
Assaf, A. G., Josiassen, A., Ahn, J. S., & Mattila, A. S. (2017). Advertising Spending, Firm Performance, and the Moderating Impact of CSR. Tourism Economics, 23(7), 1484-1495.
Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017). Destination Characteristics that Drive Hotel Performance: A State-of-the-Art Global Analysis. Tourism Management, 60, 270–279.
Gyimothy, S. (2017). The Reinvention of Terroir in Danish Food Place Promotion. European Planning Studies, 25(7), 1200-1216.
Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15-27.
Zenker, S. and Braun, E. (2017). Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management. Journal of Place Management and Development, 10(3), 270-287.
2016 (Panel content)
Assaf, A. G., & Josiassen, A. (2016). Frontier Analysis: A State-of-the-Art Review and Meta-Analysis. Journal of Travel Research, 55(5), 612-627.
Assaf, A. G., Josiassen, A., & Oh, H. (2016). Internationalization and Hotel Performance: The Missing Pieces. Tourism Economics, 22(3), 572-592.
Jensen, M. T., Gyimóthy, S., & Jensen, O. B. (2016). Staging interrail mobilities. Tourist Studies, 16(2), 111-132.
Josiassen, A., & Assaf, A. & Woo, L., & Kock, F. (2015). The Imagery–Image Duality Model. Journal of Travel Research. 55. 10.1177/0047287515583358.
Justesen, L., Gyimóthy, S., & Mikkelsen, B. E. (2016). Hospitality within hospital meals—Socio-material assemblages. Journal of Foodservice Business Research, 19(3), 255-271.
Kock, F., Josiassen, A., & Assaf, A. G. (2016). Advancing Destination Image: The Destination Content Model. Annals of Tourism Research, 61, 28-44.
2015 (Panel content)
Assaf, A. G., Josiassen, A., & Agbola, F. W. (2015). Attracting International Hotels: Locational Factors that Matter Most. Tourism Management, 47, 329-340.
Assaf, A. G., Josiassen, A., Cvelbar, L. K., & Woo, L. (2015). The Effects of Customer Voice on Hotel Performance. International Journal of Hospitality Management, 44, 77-83.
Assaf, A. G., Josiassen, A., Mattila, A. S., & Cvelbar, L. K. (2015). Does Advertising Spending Improve Sales Performance? International Journal of Hospitality Management, 48(Jul.), 161-166.
Balslev Clausen, H., & Gyimóthy, S. (2016). Seizing Community Participation in Sustainable Development: Pueblos Mágicos of Mexico. Journal of Cleaner Production, 111(Part B), 318-326.
Dredge, D., & Gyimóthy, S. (2015). The collaborative Economy and Tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302.
Gyimóthy, S., & Larson, M. (2015). Social media cocreation strategies: The 3Cs. Event Management, 19(3), 331-348.
2014 (Panel content)
Assaf, A. G., Josiassen, A., & Gillen, D. (2014). Measuring Firm Performance: Bayesian Estimates with Good and Bad Outputs. Journal of Business Research, 67(6), 1249-1256.
Hede, A-M., Garma, R., Josiassen, A., & Thyne, M. (2014). Perceived Authenticity of the Visitor Experience in Museums: Conceptualization and Initial Empirical Findings. European Journal of Marketing, 48(7/8), 1395-1412.
Josiassen, A., Assaf, A. G., & Cvelbar, L. K. (2014). CRM and the Bottom Line: Do All CRM Dimensions Affect Firm Performance? International Journal of Hospitality Management, 36, 130-136.
Braun, E., Eshuis, J., & Klijn, E. H. (2014). The effectiveness of place brand communication. Cities, 41, 64-70.
Eshuis, J., Klijn, E. H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?. International review of administrative sciences, 80(1), 151-171.
2013 (Panel content)
Josiassen, A., & Assaf, G. (2013). Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions. Annals of Tourism Research, 40, 155-175.
Josiassen, A., Lukas, B. A., Whitwell, G. J., & Assaf, A. G. (2013). The Halo Model of Origin Images: Conceptualisation and Initial Empirical Test. Journal of Consumer Behaviour, 12(4), 253-266.
Larson, M., & Gyimóthy, S. (2013). Collaboration Deficiencies in Meetings Network: Case-studies of Two Peri-urban Destinations. Journal of Policy Research in Tourism, Leisure and Events, 5(1), 62-80.
Ren, C. B., & Gyimóthy, S. (2013). Transforming and contesting nation branding strategies: Denmark at the Expo 2010 . Place Branding and Public Diplomacy, 9(1), 17-29.
Eshuis, J., Braun, E., & Klijn, E. H. (2013). Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups. Public Administration Review, 73(3), 507-516.
Braun, E., Kavaratzis, M. & Zenker, S. (2013). My city – my brand: the different roles of residents in place branding, Journal of Place Management and Development, 6(1), 18-28.