Wencke Gwozdz
Visiting Researcher
Presentation
Wencke Gwozdz is a Visiting Professor at the Department of Management, Society and Communication.
She holds the Chair of Consumer Research at Justus Liebig University Giessen, where she also serves as Vice President for Research and Early Career Researchers. Her research lies at the intersection of behavioural science, consumer research, health, sustainability, and public policy. She investigates how behavioural interventions—including just-in-time adaptive interventions (JITAIs)—can support healthier and more sustainable lifestyles.
Wencke Gwozdz' methodological expertise includes surveys, field and online experiments, ecological momentary assessment, and micro-randomised trials. She has extensive experience leading and contributing to interdisciplinary European research projects, including PLAN'EAT, NUDGE-IT and I.Family, and continues to collaborate closely with the Consumer & Behavioural Insights Group (CBIG) at Copenhagen Business School.