Udforsk vores viden

Oana Brin­dusa Albu

Associate Professor

Emner
Organisation Kunstig intelligens Teknologi Kommunikation

Primary research areas

Artificial Intelligence and Communication

I have expertise in investigating how digital media and generative artificial intelligence are reshaping the ways in which organizations operate and communicate globally.

Communication, Information Systems and Organization Studies

My research is situated at the intersection information systems and organization studies.

Sociomateriality and organizational ethnography

Methodologically, I adopt sociomaterial and ethnographic approaches to examine the role of emerging technologies in a wide range of organizations.

Collaborative governance and research impact

I study how actors with different mandates, interests and normative commitments can develop legitimate and workable responses to complex digital harms. This includes multi-stakeholder co-design across EU and transnational institutions.

I examine how digital technologies shape who becomes visible, who is exposed to harm and who can participate—and how organisations can collectively govern these effects in ways that protect democratic voice.

My research examines how digital platforms and artificial intelligence shape visibility, voice and participation in organisations and democratic public life. I study how platform affordances, algorithmic amplification and content moderation make some actors visible while marginalising or exposing others to harm. My current research programme extends this work to technology-facilitated gender-based violence (TFGBV) against politically active women and LGBTIQ+ people. Drawing on organisational communication, information systems and sociomateriality, I coordinate interdisciplinary, multi-country research that connects digital ethnography and qualitative inquiry with computational mapping. A central concern is how research evidence can be translated into accountable platform governance, responsible media practice, organisational safeguards and public policy through multi-stakeholder collaboration.

Recent research projects

Platforms and In/Visibility (VISIMOVE)

This project aims to understand the social consequences resulting from in/visibility trajectories of platforms’ aggregation and filtering properties. Funded by the Austrian Science Fund (FWF).

MarketingBot: A Topic-specific RAG (Retrieval Augmented Generation)- based Student Assistant

This pedagogical project leverages Gen AI and builds a topic-specific RAG (Retrieval Augmented Generation) based Student Assistant. Funded by CBS.

Assembling the visible: How visibility assemblages shape agile innovation work

This project is based on international collaboration and examines how emerging digital technologies (EDTs) such as machine learning or digital platforms are indispensable for technology-intensive organizations that increasingly work in Agile ways. The project contributes to research at the intersection of digital technologies and visibility by foregrounding the generative tensions and politics of sociomaterial visibility in innovation work.

Outside activities

Associate Editor – Management Communication Quarterly, 2023–2026

In the past years I have been serving, currently a second term, as Associate Editor at the flagship journal in the Organizational Communication field: Management Communication Quarterly.
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Vice Chair and Chair of Organizational Communication Division, International Communication Association, 2024–2028

As Vice-Chair and Chair of the Organizational Communication Division I ensure that members' achievements are recognized through a variety of awards such as: top paper, top student paper, dissertation, outstanding member, and best interactive display awards. I ensure that the Division advances scholarship through doctoral consortia, preconferences focused on specific issues, and spotlight panels with diverse scholars.
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Research Fellow at the Swedish Collegium for Advanced Studies, Nordic Fellowship Programme, 2025–2025

While at SCAS I worked on a project that advances research at the intersection of media and communication studies and contributes to our understanding of how organisations can navigate the conundrums of in/visibility created by algorithmic affordances of various digital platforms.
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