Niels Buus Lassen
Part-time Lecturer
Departments
Institut for Digitalisering
Room: HOW/60-5.sal
Cirkulær økonomi
Branding
Forbrugeradfærd
Kunstig intelligens
Maskinlæring
Bæredygtighed
Primary research areas
Computational authenticity
Brand aligned authenticity for social media content & ads. Post.doc project 2024-2025 sponsored by spinouts.dk & Villum Foundation.
Predictive modelling
Co-author on two papers in collaboration with Microsoft in August 2025, where we tested Nixtla TimeGPT against other methods for demand planning. PhD in 2023 “The Predictive Power of Social Media Data”.
Social Filter Model
Model from my PhD describing the difference is predictive power across all the social media platforms. Still in development for including AI generated influencers.
GenAI for Export: Helping Danish SMEs Scale with Brand-Aligned Digital Marketing
I help SMEs with AI marketing methods for becoming more authentic and brand aligned on social media content and ads.
Recent research projects
Brand aligned authenticity for social media content and ads. Post.doc project sponsored by spinouts.dk & Villum Foundation
https://influlytics.com/Predictive Modelling
Research papers done in collaboration with Microsoft 2024-2025 on using Nixtla TimeGPT for demand planning. Also supervising many master thesis students on predictive modelling from 2015 to pt.
https://doi.org/10.3390/cmsf2025011029
Brand impact from AI generated influencers
Ongoing research project with publication in process.