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Ana­stas­ia El­eni Goud­ira

PhD fellow

Emner
Beslutningstagning Forretningsudvikling Co-creation Innovation Kunstig intelligens Bæredygtighed

Primary research areas

AI-Driven Transformation in Fashion

Exploring how artificial intelligence enhances designers' creativity, alleviates creative inertia, and reshapes workflows within the fashion industry.

Augmented Creativity Framework

Developing a framework that captures how designers and AI can effectively complement each other, setting a new paradigm for creative practice in fashion.

Strategic and Sustainable Innovation

Analysing how AI enhances creative performance and well-being at the individual level while advancing strategic, sustainable innovation at the organisational level.

Committed to Fashion Projects That Drive Real Change

I am a PhD Fellow at DIGI, exploring how artificial intelligence can transform fashion designers’ creative workflows and enhance design practices in the fashion industry.

More precisely, my research examines how AI can augment creativity and help designers develop effective collaboration methods. Integrating AI into the design process can improve efficiency and better meet consumer demands. A primary goal of this study is to establish a conceptual framework that clarifies the dynamics of human–AI collaboration.

Employing a qualitative, interview-based approach with designers, students, and fashion experts, this research investigates how AI reshapes creative work and supports designers in their decision-making and innovation. Ultimately, the aim is to contribute to a more nuanced and sustainable use of AI within the creative industries.