Department of Marketing

We advance the field of marketing through top tier research, education, and industry engagement - focused on understanding customer needs to co-create and deliver value for sustainable business growth.

About the department Research and publications Education Employees

Who we are

We strive for academic excellence and value a friendly, diverse and inclusive environment.

Top 5 in Europe for Marketing Research

Consistently ranked among Europe's top 5 universities based on the number of high-quality research publications in leading marketing journals (AJG level 3 and above). Our research sets international standards.

5 Research Clusters

Our five research clusters advance research within branding, consumption, tourism, sales and digital marketing.

110+ employees

With more than 45 faculty members representing a variety of backgrounds, research interests and methodological approaches, the department offers a strong combination of broad and deep expertise. In addition, the department engages around 60 part-time lecturers with solid, practice-oriented experience.

“ At the department of Marketing, we nurture a culture of belonging, collaboration, purpose, creativity, and productivity. ” Thyra Uth Thomsen
Head of Department

We make a difference

At the Department of Marketing, we focus on solving important societal and business challenges through impactful research and collaboration. Our work covers diverse and future-oriented areas, such as understanding consumer behavior, strengthening brand relationships, improving digital interactions, optimizing B2B and sales processes, and promoting sustainability in business practices.

We partner with businesses, policymakers, and global experts to ensure our insights shape real-world decisions. Our projects help companies and communities navigate critical changes, such as digital transformation, ethical consumption, and sustainable market development, contributing positively to society and the economy.

Our research addresses societal challenges like promoting responsible consumption, enhancing consumer welfare, and facilitating sustainable business models. By investigating emerging issues such as digital ethics, cultural shifts in consumer practices, and innovative approaches to sustainability, we prepare organizations and society for ongoing change and complexity.

Our vision is clear: to create knowledge that empowers businesses, informs policy, and improves consumer lives. We strive to build markets that are not only economically vibrant but also socially responsible and environmentally sustainable, shaping a better future for communities worldwide.

About us

Founded in 1931, the Department of Marketing is one of CBS’ oldest – yet remains modern and innovative. Early work by Max Kjær Hansen and Arne Rasmussen earned international recognition for what was then known as the Copenhagener School and laid the foundation for our strong track record of excellence in research and research-based teaching.

Strategy

We are committed to being a leading provider of marketing education in Scandinavia and a globally recognised marketing department, valued for our excellent research and research-based teaching. While marketing is at the core of our work, we also draw on other disciplines to enhance the quality of our research. This enables us to publish in leading marketing and interdisciplinary journals.

Our mission is to deliver high-quality, research-based education to a global audience at all levels – bachelor, master and executive. Through pedagogically innovative research-based teaching, we contribute to a wide range of courses and programmes across the business school, ensuring that our graduates are equipped with the latest research insights and strong critical thinking skills they can apply in practice.

Work Environment

The Department of Marketing is fully committed to diversity, equity and inclusion. We strive to create a lively work environment with constructive, formal & informal interactions amongst staff across all levels of seniority, research interests, and job categories. We value freedom alongside a strong sense of accountability, and we respect the need for both ‘me’ and ‘we’ time.

This approach is integral to nurturing a culture of belonging, collaboration, purpose, creativity, productivity, and retention.

Responsible Marketing & Societal impact

Making a meaningful difference is at the heart of our work. We actively engage with industry, policymakers, and communities through projects that tackle significant social and environmental challenges, creating real-world benefits and lasting positive change for businesses, consumers and society at large.

Fostering psychological safety

We’re committed to creating a psychologically safe working environment. This means understanding what psychological safety truly entails and how each of us can support it. In a 2025 departmental workshop, for instance, we explored strategies for addressing offensive behavior—also as bystanders—through thoughtful, respectful engagement.

Collaboration and outreach

Explore how our department collaborates across industries, public institutions, media, and international research communities to create impactful outcomes.

Industry and Private Sector Collaborations

We maintain strong, ongoing collaborations with a diverse range of industry and private sector partners. These relationships drive innovation, enhance practical relevance in teaching and research, and promote sustainable and ethical business practices.

Please see more on our LinkedIn page

Public Sector and Policy Engagement

Our department actively engages with public institutions, governmental agencies, and policy-making bodies. These collaborations enable us to contribute meaningful research and insights that inform and shape public policies and societal outcomes.

Please see more on our LinkedIn page

Media and Societal Engagement

Faculty regularly contribute expertise and insights to media, public discussions, and societal debates. This engagement ensures our research reaches broader audiences, influencing perceptions and practices in marketing, consumer behaviour, and digital ethics.

Please see more on our LinkedIn page

Podcast

Oplev Salg

A Podcast About Experiences in Sales.
Told by entrepreneurs, CEOs, salespeople, and professors.
With 'Oplev Salg', we hope to help reduce the stigma surrounding sales.

Listen to the podcast here

Our research

We study how people, organizations and technology shape markets. Our research spans consumer behaviour and branding, digital platforms and AI, B2B marketing and services, tourism and place branding, and design-driven innovation. Across topics we apply advanced methods to generate empirical evidence and translate insights into better decisions for business and society. We work with practice and policy.

Our work makes a difference beyond academia. It helps consumers navigate choices, supports companies in acting responsibly, and informs policymakers in creating fairer markets. By linking marketing to challenges such as digital transformation, sustainability, well-being and inclusive growth, our research contributes to stronger businesses and more resilient societies. In this way, marketing research becomes a driver of positive change for people and communities.

Our research units

Advances in Branding Research Cluster (ABRC)

The ABRC connects thought leaders to push the boundaries of branding research. We unite researchers across CBS and beyond to foster inclusive, cutting-edge dialogue. Open to all ontological, epistemological, and methodological perspectives, we aim to create impactful insights that advance branding theory and practice.

link

B2B Marketing Research Cluster (BMRC)

The BMRC challenges the status quo of Business-to-Business research through interdisciplinary collaboration, and long-term partnerships. Our team comprises researchers who investigate different aspects of marketing, marketing management, and marketing strategy between organizations.

Consumer Research Cluster (CRC)

The CRC studies how people think, feel, and behave in the marketplace. It explores what people need, want, and buy, and how they interact with products, brands, companies, other consumers, and employees. Highlighting the human side of consumption, the CRC uses both qualitative and quantitative methods across multiple research domains.

Digital Marketing Research Cluster (DMRC)

The DMRC brings together researchers who look into how digitalization is changing consumer behavior (e.g., purchase behavior in multichannel environments, response to digital marketing along the purchase funnel, brand perceptions), organizations (e.g., digital advertising, influencer marketing, sales), as well as the society (e.g., privacy and its influence on how companies and consumers use the online channel) and higher education (e.g., teacher-student interactions in the digital space).

Center for Tourism and Hospitality Management (THM)

The THM addresses relevant issues in the field of tourism with rigorous qualitative and quantitative methods. Within the wider field of tourism, our members focus on areas such as tourist behavior and decision-making, hospitality management, destination image and branding, and tourism performance.

Publications

See all publications

april 2026

To Travel or Not?

Developing the Distinct Construct of Travel Avoidance

Erik Braun, Associate Professor

Szilvia Gyimothy Mørup-Petersen, Associate Professor

Sebastian Zenker, Professor

Go to publication

2026

The Business of Low-carbon Tourism

The Case of the Tropics

Abhishek Singh Bhati

Valeriya Radomskaya

Jacob Wood

Alexander Josiassen, Professor

Go to publication

2026

Introduction to The Business of Low-carbon Tourism

The Case of the Tropics

Abhishek Singh Bhati

Valeriya Radomskaya

Jacob Wood

Alexander Josiassen, Professor

Go to publication

“ Great research doesn’t just explain the present, it helps shape the future. At the Department of Marketing, we explore questions that matter for tomorrow’s society and economy. That means anticipating emerging trends, understanding shifting consumer behavior, and connecting academic insight with real-world challenges. This is how we turn research into impact – and how we contribute to CBS’s vision of transforming society with business. ” Felix Eggers
Professor, deputy head for research and impact

Visiting academics

2025

Visitors in 2025

Scott Cohen	Professor	University of Surrey	Research Visit	29. Apr.
Stephanie Tully	Associate Professor	Univ Southern California	Research Seminar	27. Apr. - 01. May
Maximilian Beichert	Dr.	Univ. Mannheim	Research Seminar	22.-24. Apr.
Jenny van Doorn	Prof. Dr.	University of Groningen	Research Seminar	7.-10. Apr.
PK Kannan	Dean	University of Maryland	Research Seminar	12. Mar.
Kirstin Diehl	Professor	University of Southern California	Research Seminar	12. Mar.
Torsten Bornemann	Prof. Dr.	Wiwi univ. Frankfurt	Research Seminar	12. Mar.
Ifigeneia	Dr.	University of the Aegean	Research Visit	10. - 14. Mar.
Vanessa Mato Santiso	Assistant Professor	Universidad de Coruna	Visiting assistant professor	1. Mar. - 15. Apr.
Barbara Culiberg	Associate Professor	University of Ljublijana	Research Seminar	28. Feb.
Christina Öberg	Professor	Linné universitet Kalmar	Research Seminar	28. Feb.
Aline Lanzrath	Dr.	Universität Mannheim	Research Seminar	26. - 28. Feb.
Zeynep G. Canli	Professor	Koc University	Guest professor	10. Jan.

2024

Visitors in 2024

Tom van Laer	Associate Professor	University of Sidney	Research Seminar	27. - 28. Nov.
Jiska Eelen	Associate Professor	VU Amsterdam	Research Seminar	30. - 31. Oct.
Luiza R. Haddad	PhD student	NOVA School of Business and Economics	Research Seminar	19. - 31. Aug.
Clemens Hutzinger	Professor	Seeburg Castle University	Visiting Professor	7. - 10. Jul.
Zofia Bibiane Laub	PhD student	Seeburg Castle University	Visiting PhD student	7. - 13. Jul.
Carla Sofka	Professor	University of Siena College	Visiting Professor	23. - 25. Jun.
Johanna Sumiala	Dr.	University of Helsinki	Visiting Professor	23. - 25. Jun.
Kate Woodthorpe	Dr.	University of Bath	Visiting Professor	23. - 25. Jun.
Juliano Laran	Professor	University of Basel	Visiting Professor	10. - 24. Jun.
Christian Hildebrand	Prof. Dr.	University of St. Gallen	Research Seminar	5. - 6. Jun.
Sebastian Hohenberg	Professor	University of Münster	Research Seminar	25. Apr.
Wibke Heidig	Prof. Dr.	University of St. Gallen	Visiting Professor	22. Apr. - 31. May.
Will Zhang	PhD student	University of Edinburgh Business School	Research stay	10. - 27. May.
Eduardo Andrade	Professor	Imperial College London	Research Camp and PhD day	6. - 9. Mar.
Nathaniel Hartmann	Assistant Profssor	University of South Florida	Research Camp	5. - 11. Mar.
Nadia Abou Nabout	Professor	WU Vienna	Research Camp	5. - 7. Mar.
Ilias Danatzis	Associate Professor	Kings College London	Research Seminar	28. - 29. Feb.
Katrin Merfeld	Assistant Professor	Utrecht University	Research Seminar	28. - 29. Feb.
Ludovica Venturella	PhD student	University of Palermo	Research stay	22. Jan. - 30. Apr.

2023

Visitors in 2023

Reto Hofstetter	Professor	University of Lucerne	Seminar	13. - 14. Dec.
John Cadogan	Professor	University of Leicester	Seminar	28. Sep.
John Deane	Dr.	Birmingham City University	Seminar	18. Sep.
Christian Garaus	Professor	University of Vienna	CBS Summer Uni.	22. Aug.
Ellen Garbarino	Professor	University of Sydney	Seminar	12. Jun. - 5. Jul.
Lilia Mantai	Senior Lec.	The University of Sydney	Research stay	5. - 9. Jun.
Ilkka Ojansivu	Ass. Prof	University of Oulu	Research stay	31. May - 16. Jun.
Gerard Tellis	Professor	USC Marshall School of Business	PhD Seminar	1. Jun.
Gerard Tellis	Professor	USC Marshall School of Business	Seminar Series	31. May
Celeste Lazzarini	PhD Fellow	University of Bologna	Research stay	15. May - 31. Aug.
Stephanie Wilson	Dr.	University of Sydney Business School	Seminar	11. May
Ajay Kohli	Professor	Georgia Tech	Research Camp	23. - 28. Apr.
Walter Herzog	Professor	WHU – Otto Beisheim School of Management	Seminar	23. - 27. Apr.
Darren Dahl	Dean & Professor	University of British Columbia, Sauder School of Business	Research Camp	23. - 27. Apr.
Eva Ascarz	Associate Professor	Harvard Business University	Research Camp	23. - 26. Apr.
Diego Aparicio	Assistant Professor	IESE Business School	Seminar	28. Apr.
Ajay Kohli	Professor	Scheller College Of Business	Research Camp	28. Apr.
Sofia Kousi	Dr.	NOVA School of Economics and Business	Seminar	17. Apr.
Christian Kowalkowski	Professor	University of Linkoping	Seminar	29. Mar.
Peter Ebbes	Associate Professor	HC School of Management	Seminar	3. Mar.
Cristoph Fuchs	Professor	University of Wien	Seminar	4. Mar.
Peren Ozturan	Assistant Professor	Sabanci University	Seminar	3. Feb.

2022

Visitors in 2022

Fleura Badhi	Professor	University of London	Research stay	31. Dec.
Gilian R. Ponte	PhD	University of Groningen Netherlands	Seminar	14. - 15. Dec.
Oliver Rossmann	PhD Fellow	Albert Ludwigs Universitat Freiburg		23. Nov.
Karolos Papadas	Dr.	University of York	Research stay	22. Nov.
Maja Arslanaglic	Head of Center for Research and Development	University of Sarajevo	Seminar	22. Nov
Raji Srinivasan	Professor	University of Texas at Austin		10. Nov.
Lida Eeva Hietala	PhD Fellow	University of Aalto		13. Nov.
Jose Luis Garcia Lapresta	Professor	University of Valladolid		30. Oct.
Sebastian Oliver	Doctoral Researcher	University of Edinburgh		30. Oct.
Shinichiro Terasaki	Assiociate Professor	Ritsumeikan University	Research stay	1. Jul. - 15. Aug.
Scott Neslin	Professor	Tuck School of Business	Seminar	10. - 14. Aug.
Ebru Kuzgun	Visiting Scholar	Istanbul Bilgi University	Research stay	20. - 24. Jun.
Alyssa Gottschall	Visiting Scholar	University of Kansas		13. Jun.
Robert Morgan	Adjunct Professor	Cardiff Business School	Northern European Consumer Research Symposium	10. Jun.
Matin Eisend	Adjunct Professor	University of Viadrina	Inaugural Lecture	6. Jun.
Giana Eckhart	Adjunct Professor	King`s Business School	Inaugural Lecture	19. May
Robert Morgan	Adjunct Professor	Cardiff Business School	Depart. Strategy Day	18. May
Michael Beverland	Adjunct Professor	Sussex University	Depart. Strategy Day	18. May
Steven Sweldens	Professor	Erasmus University	PhD Day seminar	11. May
Cristine Pizzuti	Professor	University of Rio Grande do Sul	Research stay	1. May - 30. Jun.
Andreas Lanz	Assistant Professor	HEC Paris	Research stay	1. - 22. May
Rajee Batra	Professor	University of Michigan	Research stay	15. Apr. - 30. May
Fabienne Berger-Remy	Associate Professor	Sorbonne Business University Paris	Seminar	21. Feb.
Caterina Sciortino	PhD fellow	Palermo University	Research stay	7. Feb - 31. Mar.
C. Anthony Di Benedetto	Professor	Temple University		20. Jan

2021

Visitors in 2021

Francisco Javier Villegas Pinuer	PhD Fellow	Autonomous University of Barcelona	Research stay (online)	21. Feb.
C. Anthony Di Benedetto	Professor	Temple University		28. Jan.

2020

Visitors in 2020

Rob Morgan	Professor	Cardiff Business School	Department visit	23. - 25. Mar.
Gianfranco Walsh,	Professor	Friedrich-Schiller University Jena	Research presentation	Feb.
C. Anthony Di Benedetto	Professor	Temple University		22. Jan
Caterina Sciortino	PhD fellow	Palermo University		10. Jan
Arlene Oak	Associate Professor	University of Alberta	Research stay	3. Jan

2019

Visitors in 2019

Michael Clement	Professor	Hamburg Business School	Research presentation	28. Nov.
Andreas Mørkved Hellenes	Postdoc	Aarhus Universitet	CCT Nordic Conference	21. - 22. Nov.
Byron Rom-Jensen	Postdoc	Aarhus Universitet	CCT Nordic Conference	21. - 22. Nov.
Dannie Kjeldgaard	Professor	Syddansk Universitet	CCT Nordic Conference	21. - 22. Nov.
Eija Stark	Docent	University of Helsinki	CCT Nordic Conference	21. - 22. Nov.
Niels Peter Skou	Lektor	Syddansk Universitet	CCT Nordic Conference	21. - 22. Nov.
Tatsiana Padhaiskaya	Doctoral Student	Aalto University	CCT Nordic Conference	21. - 22. Nov.
Veronique Pooillard	Professor	University of Oslo	CCT Nordic Conference	21. - 22. Nov.
Patricia Roost	Student	University of Technology, Eindhoven		18. Nov.
Pooja Mohanty	PhD fellow	ESADE Business School	Research stay	15. Nov.
Rob E. Morgan	Professor	Cardiff University		5. Nov.
Francisco Villegas Pinuer	PhD fellow	Autonomous University Barcelona		4. Nov.
Per Ivar Seljeseth	PhD Fellow	Nord University Business School	Research stay	14. Oct.
Yiannis Kouropalatis	Lecturer	Cardiff University		4. Sep.
Gülen Sarial Abi	Assistant Professor	Bocconi University		19. Aug.
Michael B. Beverland	Professor	Sussex University		14. Jun.
Kristjan Pulk	Research fellow	University of Tartu	Research stay	14. Mar.
Dilan Le Duc		Tilburg University	Research stay	14. Mar.
Stephan Olk	PhD fellow	Albert-Ludwigs-Universität Freiburg	research stay	1. Mar.
Judy Zaichkowsky	Professor	Simon Fraser University	Research presentation	1. Feb.
Francisco Javier Villegas Pinuer	PhD Fellow	Autonomous University of Barcelona	Research stay	Jan. - Mar.
Juan Xu	Doctoral Candidate	Eindhoven University of Technolog	Research stay	Jan. - Mar.
C. Anthony Di Benedetto	Professor	Temple University		23. Jan.
Juan Xu	PhD fellow	Eindhoven University of Technology		15. Jan.

2018

Visitors in 2018

Holger Roschk	Professor	Alpen-Adria-Universität	Compensating for Service Failures: A Social Resource Theory Perspective	1. Dec.
Robin Nunkoo	Associate Professor	University of Mauritius	The Social Construction of Research Methods: Evidence from Leading Tourism Journals	1. Dec.
Rob E. Morgan	Professor	Cardiff university		28. Oct.
Andreas Eggert	Professor	University of Paderborn		28. Oct.
Michael Beverland	Professor	University of Sussex	Research presentation	21. Oct.
Lena Steinhoff	Assistant Professor	University of Paderborn	Expansion and Retention Reward Strategies for Contractual Customers	Oct.
Sriram Dasu	Professor	University of Sourthern California	Research presentation	Oct.
Nethal Hashim	PhD fellow	Cass Business School London	Research stay	1. Oct.
Benjamin Voyer	Professor	ESCP Europe Business School, London		1. Oct.
Sriram Dasu	Professor	University of Southern California		1. Oct.
Marina Leban	Lecturer	ESCP Europe		1. Sep.
Yuqian Qiu	PhD	ESADE Business School	Research stay	Sep.
Selma Kadic-Maglajlic	Associate Professor	University of Sarajevo	Synergy of different innovation types as a driver of SMEs’ export growth	Sep.
Laimona Sliburyte	Assistant Professor	Lithuania Kaunas University of Technology	Department visit	Sep.
Maria Saaksjarvi	Associate Professor	Delft University	New Frontiers in Creativity and Innovation Research	Aug.
Gülen Sarial Abi	Assistant Professor	Bocconi University	Research presentation	Jun.
Srinivasan K. Reddy	Professor	Singapore Management University	Backer Social Networks and their Impact on the Outcomes of Crowdfunding Projects	22. Jun
Yuquian Qiu	PhD fellow	ESADE Business School		20. Jun
Mehdi Bagherzadeh	Assistant professor	NEOMA Business School	Does multi-actor co-creation really improve innovation performance?	9. Jun.
Dennis Herhausen	Assistant Professor	University of St. Gallen	Preventing Online Firestorms in Social Media”	Jun.
Peter N.C. Mohr	Assistant Professor	Freie Universität, Berlin	Contextual Judgment and Decision Making	May
Sebastian Tillmanns	Assistant Professor	University of Münster	Drivers and Outcomes of Customer Engagement in  Online Retailing	May
Anna Scedrova	PhD	Cardiff University	Research stay	Spring
Francois Maon	Associate Proffesor	IESEG School of Management	Research presentation	Spring
Jaewoo Joo	Assistant Professor	College of Business Administration, Kookmin University	Research presentation	Spring
Larry Percy	Dr		Teaching visit cand.merc. BCM	Spring
Anna Scedrova	PhD Fellow	Cardiff University		1. Mar.
Edlira Shehu	Associate Professor	Southern University Denmark	“You saved a life”: How Specifying Past Donation Use Increases Donor Reactivation via Impact and Warm Glow	Mar
Sheila Malone	Assistant Professor	Lancaster University Management School	Investigating the link between sustainable tourism development and community wellbeing.	28. Feb.
Francois Maon	Associate Professor	IESEG School of Management		6. Feb.
C. Anthony Di Benedetto	Professor	Temple University		24. Jan
Erik Braun	Associate Professor	Rotterdam University	How the refugee crisis changes the decision structure of tourists:  A cross-country scenario study	Jan.

2017

Visitors in 2017

Zaheer Khan	Reader	Kent Business School	Technology Transfer and Upgrading of Local Firms through FDI: The role of MNEs, Local Firms, and Host Government.	4. Dec.
Jaewoo Joo	Assistant Professor	College of Business Administration, Kookmin University	Functionality Seeking? When Functionality Increases New Product Adoption and When It Does Not	24. Oct.
Ingo Karpen	Associate Professor	RMIT University	Killing the Big Beast that is the Traditional Thesis	27. Oct.
Andreas Eggert	Professor	University of Paderborn		27. Sep.
Rob E. Morgan	Professor	Cardiff University		27. Sep.
Agnes Nairn	Professor	Hult International Business School		27. Sep.
Ingo Karpen	Professor	RIMIT University		1. Sep.
Laimona Sliburyte	Associate Professor	Kaunas University of Technology		30. Aug.
Jaewoo Joo	Associate Professor	Kookmin University/University of South Pasadena		16. Aug.
Michael Beverland	Professor	RMIT University	The future is Analog: What does the Revival of Legacy Technology Mean for Innovation	19. Jun.
Ajay Kohli	Professor	Georgia Institute of Technology	THEORY CONSTRUCTION	29. May
Gerrit Van Bruggen	Professor	Erasmus University	Marketing and the Connected Customer”	17. May
Ms Ruta Slivkaite		Vilnius Gediminas Tech University		1. May
Judy Zaichkowsky	Professor	Simon Fraser University		1. May
Jon Reast	Professor	Northumbria University	Meeting with external partners	27. Apr.
Matthew J. Robson	Professor	Leeds University Business School	Meeting with external partners	27. Apr.
Mirella H.P. Kleijnen	Associate Professor	Vrije Universiteit Amsterdam	Meeting with external partners	27. Apr.
Oriol Iglesias	Associate Professor	ESADE Business School	Research presentation	25. Apr.
Nicolas Ind	Associate Professor	Oslo School of Management	Research presentation	25. Apr.
Ad de Jong	Professor	Aston Business School	Presentation of Research Areas	18. Apr.
Toni-Matti Karjalainen	Associate Professor	Aalto University		1. Apr.
Andreas Eggert	Professor	Paderborn University	“The Loyalty Effect of Gift Purchases”	31. Mar.
Stefano Puntoni	Professor	Erasmus University	“Automation and Identity”	23. Mar.
Lisa Penaloza	Professor	Kedge Business School	“Spirits of Capitalism: Remittance Consumption as the Means by which Mexican Transnational Families Develop a Global Market Ethic”	15. Mar
Christine Vallaster	Professor	Fachhochschule Salzburg		Mar.
Emily Chung	Assistant Professor	RMIT University		1. Mar.
Larry Percy	Lecturer			1. Mar.
Anne-Marie Hede	Professor	Victoria University		28. Feb.
Stephen Brown	Professor	University of Ulster	The Art of Branding	22. Feb.
Steve J. Armstrong	Professor	Hull University Business School	Re-thinking Management Education: From cognition, to action, to learning	1. Feb.

2016

Visitors in 2016

Rob Morgan	Professor	Cardiff Business School	Optimizing market entry timing with the technology life cycle: a compositional capabilities perspective”	2. Dec.
Ben Marder	Lecturer	University of Edinburgh' Business School	The 'Chilling Effect' of Social Media surveillance on consumers	23. Nov.
Zachary Estes	Assistant Professor	SDA Bocconi	Configuring brand sets: Spatial arrangement of brand elements affects attitudes and memory Co-Authors: Duncan Guest (Nottingham Trent), Michael Gibbert (Lugano), and David Mazursky (Hebrew University)	10. - 11. Nov.
Russel Belk	Professor	York University Toronto	Seeking Transcendence and Blurring Boundaries: Machines as Beings and Beings as Machines	31. Oct.
Agnes Nairn	Professor	Hult International Business School		16. Oct.
Rob E. Morgan	Professor	Cardiff University		16. Oct.
Andreas Eggert	Professor	University		16. Oct.
Judy Zaichkowsky	Professor	Simon Fraser University		1. Oct.
Johanna Still	PhD Fellow	Oulu University		9. Aug.
Andrea Ciceri	Dr	IUML University		1. Aug.
Eric Arnould	Professor	SDU		1. Aug.
Marion Garaus	Assistant Professor	Vienna University		1. Aug.
Takeharu Kiyoshi	Associate	Toyama College		1. Jul.
Gjoko Muratovski	Professor	University of Cincinnati		1. Jun.
Beatriz Palacios Florencio	Associate Professor	Universidad Pablo de Olavide		30. May
Larry Percy	Lecturer			1. Mar.
John Nicholson	Professor	University of Huddersfield
Rosa Llamas	Assistant Professor	Universidad de Leon		1. Jan.
Michael Clement	Professor		Research presentation
Jatinder Jit Singh	Associate Professor	EADA	Research presentation

(2023-2029) Kraks Fond Professor of Marketing

Abstract:

Type: Private (National)

Funder: Kraks Fond

Department: Department of Marketing

Status: Running

Start Date: 24-11-2023

End Date: 23-11-2029

Coordinator: Adam Lindgreen

(2023-2025) When Communication Fails: Investigating the Effect of Behavioural Realism in Customer Care Avatars on Consumers’ Emotions, Cognition, and Performance Outcomes (AvatarBAR)

Abstract:

Type: EU

Funder: Horizon Europe

Department: Department of Marketing

Status: Running

Start Date: 18-09-2023

End Date: 17-09-2025

Coordinator: Antonia Erz

(2023-2026) International Tourism Analytics Group: Enhanced Data and Statistical Literacy for Sustainable Tourism Development

Abstract:

Type: EU

Funder: European Commission

Department: Department of Marketing

Collaborative partners: University of Palermo, MODUL University, The Hebrew University of Jerusalem, Rovira i Virgili University, CESIE

Status: Running

Start Date: 01-09-2023

End Date: 31-08-2026

Coordinator: Szilvia Gyimothy Mørup-Petersen

(2023-2026) Consumer stereotyping of immigrant salespeople in retail sales encounters

Abstract:

Type: Private (National)

Funder: Carlsbergfondet

Department: Department of Marketing

Status: Running

Start Date: 01-03-2023

End Date: 31-03-2026

Coordinator: Milena Micevski

(2023-2025) Cirkulær beton - Udvikling af teknologi til 100% reel genanvendelse af nedrivningsbeton i ny cement og beton

Abstract:

Type: Public (National)

Funder: Grøn Innovationspulje (MUDP)

Department: Department of Marketing

Collaborative partners: Norrecco A/S, FL Smidth, Capital Region of Denmark

Status: Running

Start Date: 01-01-2023

End Date: 31-12-2025

Coordinator: Jesper Clement

(2022-2025) What is coolness and how can we create it? Understanding coolness and its important implications for business and society

Abstract:

Type: Private (National)

Funder: Carlsbergfondet

Department: Department of Marketing

Status: Running

Start Date: 01-07-2022

End Date: 30-06-2025

Coordinator: Florian Kock

(2010- ) Nordic-Baltic-NW Russia Cooperation (NotaBENe)

Abstract:

The main purpose of the current project is to promote cross-border economic cooperation between local and regional authorities, business community and high education institutions (HEI) in the Baltic Sea and Barents regions, with a focus on rural and peripheral territories.

Type: Public (International)

Funder: Nordisk Ministerråd

Department: Department of Marketing

Status: Running

Start Date: 20-10-2010

Coordinator: Lise Lyck

Research-driven and societally relevant marketing education

Research-driven education
The Department of Marketing is dedicated to leading the way in innovative, research-driven education. Our educational offerings span core marketing disciplines—including consumer behavior, B2B and sales marketing, brand management, digital marketing, marketing strategy and analytics. These offerings align with key focus areas in the marketing field and reflect the department’s current research strengths and priorities.

State-of-the-art pedagogy
Our courses and programs are grounded in contemporary, high-quality instructional design and pedagogy. We actively explore innovative teaching methods and assessment strategies to enhance student engagement and learning outcomes. By blending on-campus and off-campus experiences with real and simulated business scenarios, we create dynamic learning environments. Students benefit from insights shared by industry professionals and public policy experts, and where relevant, we leverage technology—such as online and blended learning formats and the integration of AI—to support learning.

Education & society: Educating responsible, reflective, and future-oriented professionals
In alignment with CBS’s commitment to the Nordic Nine, we aim to cultivate in our marketing students a strong sense of purpose, ethical awareness, and societal responsibility—qualities that go beyond professional competencies and technical skills. To integrate the Nordic Nine into our marketing education, we embed its transformative capabilities throughout the curriculum as a guiding framework that shapes not only what we teach, but how and why we teach it.

The BSc Shipping provides you with an understanding of the context and strategies of the global shipping industry and…

Om uddannelsen

Master programmes

The Department of Marketing is responsible for 2 MSc programmes in marketing, for teaching a mandatory marketing course in the MSc in Economics and Business Administration - General Management and Analytics (GMA), and for offering marketing electives that vary from year to year:

Sales Management (SAM)
Program Coordinator: Associate Professor Michel van der Borgh
Program Administrator: Janne Fobian Jørgensen

Økonomisk Markedsføring (EMF) (Economics and Marketing). In Danish only.
Program Coordinator: Professor Torben Hansen
Program Administrator: Merete Skaalum Lassen

Executive programmes

HD 2. del Strategisk Salg og Marketing
(Graduate Diploma in Strategic Sales and Marketing, 2nd part). In Danish only.
Program Coordinator: Teaching associate Professor Tilde Heding
Program Administrator: Simone Madsen

PhD Program in Marketing Science

The Department aspires to offer research-based education that meets high international standards in the field of Marketing. Regardless of their specific research area, our PhD graduates are therefore expected to have comprehensive insights into the foundational theories and methods of the Marketing discipline and those of the primary research cluster they are affiliated with. These insights should be achieved through foundational PhD courses successfully completed by the PhD students.

Each PhD student has a minimum of two Supervisors, with one designated as the primary supervisor who also gives advice on course work and teaching assignments.

While we strive to allow for freedom of choice in creating a fitting teaching portfolio, the Department of Marketing also wants to contribute to developing our own PhD students’ capability in teaching core marketing topics. We therefore encourage our PhD students’ involvement in both generic marketing courses as well as more specialized courses that reflect the PhD students’ research interest, if possible.

PhD students are also expected to be actively involved in academic activities within their research cluster and the wider Department, and to contribute to its social and collegial culture. The Department hosts an Annual PhD Day and invites scholars from international institutions to provide feedback and feedforward on the research presentations of PhD students.

Feel free to contact PhD Coordinator: Professor Gülen Sarial Abi

Being a PhD student in MARKT

As a PhD at the Department of Marketing I’ve experienced a great balance of flexibility and support. I’ve had the freedom to pursue my research interests, while also knowing that I could always knock on a senior colleague’s door to seek guidance or advice on the academic challenges I was facing - Anne Toldbod, PhD student.

PhD programmes within marketing

The Department aspires to offer research-based education that meets high international standards in the field of Marketing.

How to apply

All vacant positions are announced on the CBS website. Usually, we will announce PhD positions in January/February for a starting date on September 1st. PhD positions in externally funded projects may have a different starting date.

Application

The application procedure is outlined in the position announcements. Usually, we will post positions within broad topics fitting to one of our research clusters. PhD applicants will then write a project proposal fitting to one of the announced topics. However, applicants are also welcome to write a proposal on a topic of their own choosing within the area of marketing science.

Content and structure

We offer a three-year long PhD programme. While the Department strives to allow for freedom of choice in creating a fitting course portfolio, it also aims to educate its own PhD students through course work. Therefore, each PhD student at the Department must take a foundational course in Consumer Behavior (5 ECTS) and Marketing Strategy (2.5 ECTS), as long as these courses are offered by the Department. It is also required for PhD students to take at least one methods course (qualitative, quantitative, or experimental). In special cases, the PhD coordination committee can waive these requirements.

Link to research clusters

PhD students can choose to be affiliated with any number of research clusters beyond their primary research cluster by notifying the relevant cluster heads (upon which they will be invited to all cluster activities). Members of the primary research cluster will give guidance to PhD students, e.g. on relevant PhD courses, literature, relevant conferences, etc.

Career paths & guidance

+4538152122

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Yvonne Bjørkov

Head of Secretariat

yb.marktg@cbs.dk

+4538152145

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Aleksandar Blecic

Postdoc

ab.marktg@cbs.dk

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Hani Bououdina

Ph.d. Fellow

hb.marktg@cbs.dk

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Erik Braun

Associate Professor

ebr.marktg@cbs.dk

+4538152114

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Carina Burhøj

Part-time Lecturer

cbu.marktg@cbs.dk

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Jens Jacob Bødker

Part-time Lecturer

jjb.marktg@cbs.dk

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Assistant Professor

ahc.marktg@cbs.dk

+4538152106

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Bo Christensen

Professor

bc.marktg@cbs.dk

+4538152123

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Otto B. Christiansen

Part-time Lecturer

obc.marktg@cbs.dk

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Jesper Clement

Associate Professor

jc.marktg@cbs.dk

+4538152209

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Flemming Cumberland

Part-time Lecturer

jf.marktg@cbs.dk

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Christina Reedtz Funder

Part-time Lecturer

crf.marktg@cbs.dk

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Christian Garaus

Part-time Lecturer

cg.marktg@cbs.dk

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Marion Garaus

Part-time Lecturer

mc.marktg@cbs.dk

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Pernille Gjøls-Andersen

Part-time Lecturer

pg.marktg@cbs.dk

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Marianne Gordon

Part-time Lecturer

mgr.marktg@cbs.dk

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About the department (Panel content)

Who we are

Top 5 in Europe for Mar­ket­ing Re­search

5 Re­search Clusters

110+ em­ploy­ees

We make a dif­fer­ence

About us

Strategy

Work En­vir­on­ment

Re­spons­ible Mar­ket­ing & So­ci­et­al im­pact

Fos­ter­ing psy­cho­lo­gic­al safety

Col­lab­or­a­tion and out­reach

Re­search pro­ject high­light: What Hap­pens to Us On­line After Death?

Pod­cast

Research and publications (Panel content)

Our re­search

Our re­search units

Our Staff

Pub­lic­a­tions

To Travel or Not?

The Business of Low-carbon Tourism

Introduction to The Business of Low-carbon Tourism

Vis­it­ing aca­dem­ics

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

Ex­tern­ally fun­ded pro­jects

(2025) Ad­van­cing Sales Re­search in Den­mark through In­ter­na­tion­al Col­lab­or­a­tion

(2024-2028) Hor­ti­cul­tur­al in­nov­a­tions in soil-friendly prac­tices to en­sure a sus­tain­able fu­ture (Hort2the­fu­ture)

(2024-2027) Con­sum­ing @fter­life: How di­git­al af­ter­life ser­vices change in­di­vidu­al’s be­liefs and prac­tices re­lated to their im­mor­tal selves

(2023-2029) Kraks Fond Pro­fess­or of Mar­ket­ing

(2023-2025) When Com­mu­nic­a­tion Fails: In­vest­ig­at­ing the Ef­fect of Be­ha­vi­our­al Real­ism in Cus­tom­er Care Avatars on Con­sumers’ Emo­tions, Cog­ni­tion, and Per­form­ance Out­comes (Avatar­BAR)

(2023-2026) In­ter­na­tion­al Tour­ism Ana­lyt­ics Group: En­hanced Data and Stat­ist­ic­al Lit­er­acy for Sus­tain­able Tour­ism De­vel­op­ment

(2023-2026) Con­sumer ste­reo­typ­ing of im­mig­rant salespeople in re­tail sales en­coun­ters

(2023-2025) Cirkulær beton - Ud­vik­ling af tekno­logi til 100% reel gen­an­vendelse af nedrivn­ings­beton i ny ce­ment og beton

(2022-2025) What is cool­ness and how can we cre­ate it? Un­der­stand­ing cool­ness and its im­port­ant im­plic­a­tions for busi­ness and so­ci­ety

(2010- ) Nor­d­ic-Balt­ic-NW Rus­sia Co­oper­a­tion (NotaBENe)

Education (Panel content)

Re­search-driv­en and so­ci­etally rel­ev­ant mar­ket­ing edu­ca­tion

Bach­el­or Pro­grammes

HA al­men erhvervs­økonomi

HA i pro­jekt­le­del­se

HA(jur.) - erhvervs­økonomi og erhvervs­jura

HA(mat.) - erhvervs­økonomi og ma­te­ma­tik

HA(psyk.) - erhvervs­økonomi og psy­ko­lo­gi

HA(fil.) - erhvervs­økonomi og fi­lo­so­fi

HA i mar­keds- og kul­tu­r­a­na­ly­se

HA(kom.) - erhvervs­økonomi og virksomheds­kommunikation

BSc in In­ter­na­tion­al Busi­ness

BSc in In­ter­na­tion­al Ship­ping and Trade

Mas­ter pro­grammes

Ex­ec­ut­ive pro­grammes

PhD Pro­gram in Mar­ket­ing Sci­ence

Be­ing a PhD stu­dent in MARKT

PhD pro­grammes with­in mar­ket­ing

How to ap­ply

Ap­plic­a­tion

Con­tent and struc­ture

Link to re­search clusters

Ca­reer paths & guid­ance

In­ter­ested in a PhD with us?

Employees (Panel content)

Our Em­ploy­ees

Ste­en Al­bre­cht­slund

Je­an­nett Zola An­der­sen

Ida Vin­gaard An­der­sen

Ole Ej­nar An­der­sen

Mat­teo Bal­bo­ni

Per Berg­fors

Mo­gens Bjer­re

Yvon­ne Bjørkov

Alek­s­an­dar Ble­cic

Hani Bouou­di­na

Top 5 in Europe for Marketing Research

5 Research Clusters

110+ employees

We make a difference

Work Environment

Responsible Marketing & Societal impact

Fostering psychological safety

Collaboration and outreach

Research project highlight: What Happens to Us Online After Death?

Podcast

Our research

Our research units

Publications

Visiting academics

Externally funded projects

(2025) Advancing Sales Research in Denmark through International Collaboration

(2024-2028) Horticultural innovations in soil-friendly practices to ensure a sustainable future (Hort2thefuture)

(2024-2027) Consuming @fterlife: How digital afterlife services change individual’s beliefs and practices related to their immortal selves

(2023-2029) Kraks Fond Professor of Marketing

(2023-2025) When Communication Fails: Investigating the Effect of Behavioural Realism in Customer Care Avatars on Consumers’ Emotions, Cognition, and Performance Outcomes (AvatarBAR)

(2023-2026) International Tourism Analytics Group: Enhanced Data and Statistical Literacy for Sustainable Tourism Development

(2023-2026) Consumer stereotyping of immigrant salespeople in retail sales encounters

(2023-2025) Cirkulær beton - Udvikling af teknologi til 100% reel genanvendelse af nedrivningsbeton i ny cement og beton

(2022-2025) What is coolness and how can we create it? Understanding coolness and its important implications for business and society

(2010- ) Nordic-Baltic-NW Russia Cooperation (NotaBENe)

Research-driven and societally relevant marketing education

Bachelor Programmes

HA almen erhvervsøkonomi

HA i projektledelse

HA(jur.) - erhvervsøkonomi og erhvervsjura

HA(mat.) - erhvervsøkonomi og matematik

HA(psyk.) - erhvervsøkonomi og psykologi

HA(fil.) - erhvervsøkonomi og filosofi

HA i markeds- og kulturanalyse

HA(kom.) - erhvervsøkonomi og virksomhedskommunikation

BSc in International Business

BSc in International Shipping and Trade

Master programmes

Executive programmes

PhD Program in Marketing Science

Being a PhD student in MARKT

PhD programmes within marketing

How to apply

Application

Content and structure

Link to research clusters

Career paths & guidance

Interested in a PhD with us?

Our Employees

Steen Albrechtslund

Jeannett Zola Andersen

Ida Vingaard Andersen

Ole Ejnar Andersen

Matteo Balboni

Per Bergfors

Mogens Bjerre

Yvonne Bjørkov

Aleksandar Blecic

Hani Bououdina

Carina Burhøj

Jens Jacob Bødker

Giorgio Caminale

Michael Chrissos Anestis

Henning Christensen

Anna-Bertha Heeris Christensen

Bo Christensen

Otto B. Christiansen

Jesper Clement

Flemming Cumberland

Christian Dahl

Henrich Dahlgren

Line Danvad

Anders Due

Felix Eggers

Tina Jurgensen Engberg

Pauline Engel

Antonia Erz

Celine Fewinger

Jelena Filipovic

Christina Reedtz Funder