Aleksandar Ble­cic

My research focuses on how consumers make decisions and how biases, stereotypes, and expectations shape their choices. By uncovering these influences, I aim to help organizations design fairer, more inclusive, and more sustainable marketplaces. 

I am part of the project Buying from a Foreigner: The Role of Stereotypes in Inter-Cultural Sales Encounters, which studies how stereotypes affect inter-cultural sales encounters and the inclusion of immigrants in economic life. Beyond this, I explore how political ideology influences sustainable consumption and how nudges can promote societal benefits. 

I am motivated by bridging theory and practice, helping companies understand consumer behavior while addressing challenges such as bias, exclusion, and sustainability. My work has been published in the Journal of Consumer Behavior and presented at international conferences, and I serve as an ad-hoc reviewer to support the academic community.