Ole Ejnar Andersen
Part-time Lecturer
Om
Departments
Institut for Afsætningsøkonomi
B2C
Branding
Forbrugeradfærd
Markedsføring
Kvalitativ metode
Kvantitativ metode
Profile Description
Master of Science (MSc) in Sociology.
Academic fields of interest: Consumer behavior, branding, marketing communication.
– External lecturer
– Published articles in “Tid & Tendenser” and “Dansk Markedsføring"
– Author and editor for “Moderne markedsføring” (2025), "Mer' end reklame" (2024) and "Forstå forbrugerne" (2021)
– Certified External Examiner at Danish Business Academies
Business career:
– Director at AIM (market research), CEO at Dansk Reklame Film (Danish cinema advertising) and CEO at Den Danske Reklameskole "The Danish Advertising School"
Pedagogical experience, method skills and supervision
- Lectures in Graduate diploma in strategic sales and marketing, (HD Strategisk Salg og Marketing)
- Supervision in MSc in Communication, Economics and Business Administration (cand.merc.kom)
and BSc in Economics and Business Administration - Bachelor projects, Master’s theses, Master’s projects, Graduate Diploma in Business Administration
- Several years recognized for excellence in education