Adriana Budeanu
Associate Professor
Primary research areas
I harness the discomfort of novelty to help foster responsible mindsets towards the world
Historically, my teaching and research interests focused broadly on tourism sustainability, including topics such as corporate responsibility, tourist behaviour, tourism partnerships and tourism in developing countries. Fortunate to work close to various tourism practitioners (tour operators, travel agents, hospitality companies), I participated in projects that focused on developing applied tools which business organizations can use in elevating sustainability performance.
Currently, my research is geared towards using organizational and social theories to critically investigate how practices shape and belief systems, looking for opportunities to enable sustainable change. Instances when raised individual consciousness about the multiple connections to the world, guides subsequent behaviours towards a caring and responsible stance toward the world, stimulate my intellectual curiosity. Furthermore, motivated by my background as an ecologist, I engage with emergent debates at the interface between biological and human systems, through theoretical lenses of new materialism, resonance theory and biosociology.