PhD defence: Nageswaran Vaidyanathan

The thesis explores the phenomenon of augmented reality and how it can play a crucial role in the retailer’s customer experience management. It addresses how augmented reality, via its impact mechanisms enriches retail customer experience. It also provides a conceptual model for how to design augmented reality solutions using human centered approaches to enrich specific elements of the retail customer experience.
 
Primary Supervisor:

Professor mso Stefan Henningsson
Department of Digitalization
Copenhagen Business School
 
Secondary Supervisor:
Professor mso Chee-Wee Tan
Department of Digitalization
Copenhagen Business School
 
Assessment Committee:
Professor Torkil Clemmensen (Chair)
Department of Digitalization
Copenhagen Business School
 
Professor Christina Keller
Department of Informatics
Lund University
 
Professor Rob Austin
Ivey Business School
Western University
 
Thesis:

The thesis will be available here
 
*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!