PhD defence: Nageswaran Vaidyanathan

In order to obtain the PhD degree, Nageswaran Vaidyanathan has submitted his thesis entitled: Enriching retail customer experience using augmented reality

Friday, December 18, 2020 - 15:00 to 17:00

The thesis explores the phenomenon of augmented reality and how it can play a crucial role in the retailer’s customer experience management. It addresses how augmented reality, via its impact mechanisms enriches retail customer experience. It also provides a conceptual model for how to design augmented reality solutions using human centered approaches to enrich specific elements of the retail customer experience.
Primary Supervisor:

Professor mso Stefan Henningsson
Department of Digitalization
Copenhagen Business School
Secondary Supervisor:
Professor mso Chee-Wee Tan
Department of Digitalization
Copenhagen Business School
Assessment Committee:
Professor Torkil Clemmensen (Chair)
Department of Digitalization
Copenhagen Business School
Professor Christina Keller
Department of Informatics
Lund University
Professor Rob Austin
Ivey Business School
Western University

The thesis will be available here
*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!

Organised by CBS PhD School
Date 18 December 2020
Time 15.00-17.00
Location Online via teams


The page was last edited by: Sekretariat for Ledelse og Kommunikation // 12/16/2020