Joo Young Kim

I am a consumer psychologist dedicated to improving travelers’ wellbeing and the overall quality of their journeys. My research examines how human behavior, biological dispositions, emotions, and emerging technologies shape travel decisions, with the aim of fostering healthier, more enjoyable, and more meaningful experiences. 

By investigating how decision uncertainty, biological traits, environmental awareness, and digital tools influence choices, my work generates practical insights that help tourism operators and service providers design experiences that enhance wellbeing, reduce stress, and encourage responsible travel. Ultimately, I seek to translate psychological research into tangible improvements in the quality of travel, supporting a tourism sector that benefits both individuals and society at large.